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National Repository of Grey Literature

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Offer analysis of the travel agency Melissa Travel Sedmíková, Jana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee) Bachelor thesis pursues the offer analysis of the travel agency Melissa Travel. The opening part is based on theoretical conception, where all the basic terms are defined. There is specified the market area, where the power belongs to the travel agency. The advantages coming out of free market are highlighted. There are determined the elementary legislative conditions, that necessarily must be followed by travel agency. The term "offer" is defined and clarified both on the general and detailed level. Practical part is based on product analysis. The product is meant by services, that are prepared by the travel agency Melissa Travel and offered to it's clients. There are investigated basic services and it's complements as well as product price, that is seen as a specific part of the offer. Outer analysis is exploring the ways of distribution and propagation used by travel agency Melissa Travel. On the basis of accomplished analysis the profil of travel agency Melissa Travel is defined and the target type (the client, that travel agency orientates it's activity on) of it's customer is specified. Detailed record

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