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Význam turistické atrakce Stezka v oblacích na rozvoj obce Dolní Morava
Vrastyáková, Ivana
The aim of my thesis is to set suitable steps for The Sky Walk at Dolní Morava which will lead to a strengthening of the market position, increase the number of visitors at the location and also increase the occupancy of accommodation facilities. The literature review describes the basic concepts of tourism, destination, destination management, marketing related to tourism, marketing research and analysis of external environment. The following is the characteristic of Dolní Morava and its external PEST analysis. Furthermore, there is a questionnaire survey and summary of key factors. Based on the results of the analysis and the questionnaire survey are set up appropriate measures and recommendations.
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