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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of marketing activities of e-shops in a chosen segment
 Horký, Michael ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to describe problems of the online marketing from the perspective of its practical use among daily deal websites. In the theoretical part there are outlined terms, whose understanding bears a significant importance for understanding of the rest of the work and also described key tools that are being used in the online marketing world. The practical section focuses on the situation on the daily deal websites market and subsequently analyses marketing activities of the daily deal websites Slevomat.cz, Pepa.cz and Groupon.com. The contribution of this work is to advise the analysed websites how to optimize their marketing activities and to provide a summary of recommendations on how to effectively apply online marketing tactics for a subject considering entering the market of the daily deal websites.
Detailed record
The koncept of Daily Deals on the internet
 Klimentová, Klára ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
This thesis specializes in the concept of daily deals on the Internet, therefore in relatively new form of sales promotion. Thesis is charting the market on which portals of daily deals operate; to find reasons for quick expansion of this marketing tool in the Czech Republic. The goal of the thesis is to introduce the concept of daily deals through the Internet, to chart the market of daily deals in the Czech Republic and in the whole world and, above all, to create recommendations for people, who are interested in this type of e-commerce. The part of the thesis is research of customers' perception of such portals. The research is the base for examination of the defined hypothesis and simultaneously is the base for identification of the main risks while selling through the portals for daily deals. Findings from the research are used for processing recommendations for companies or entrepreneurs, who are interested in using this marketing tool.
Detailed record

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