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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing activities in the confectionary sphere
 Maryšková, Hana ; Procházková, Markéta (advisor) ; Urban, Petr (referee)
This Bachelor thesis titled "Marketing activities in the confectionary sphere" is divided into two parts, theoretical and practical. The former focuses on the marketing mix and explains the terms related to entrepreneurship. The latter part deals with the Business Plan and setting up of a business in the confectionary sphere. Included in this part is also market research. The goal of the thesis is to verify the correctness of current marketing practices and to determine the viability of a Cupcake Wonderland retail store.
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