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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Franchising as a form of entry to the market
 Ovčáčková, Kateřina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The bachelor thesis deals with franchising as a way of business. In the first part, I describe general theoretical principes- definition and basic notions- and also there is mentioned contemporary situation in the Czech Republic. The second part characterize czech franchise concept BestDrive. The last part is focused on advantages and disadvantages of the franchising in general and as well of the concept BestDrive.
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