|
|
The Use of Promotion as a Tool of Marketing Mix in the Selected Organization of Education Systém
ŠINKOVÁ, Jiřina
The diploma thesis deals with the promotional activities of a selected subject of the educational system. The Secondary Polytechnic School in České Budějovice has been selected for this purpose. The aim of the diploma thesis is to reveal and evaluate the use and importance of promotion as a tool of marketing mix for a selected subject of the educational system. Based on the information obtained to propose a more appropriate use of promotion tools and determine measures leading to further development of the promotion of the selected organization. The first part of this work, literary research, includes mainly the promotional mix problematics. The practical part includes several parts. At the beginning of the practical part, the current promotional mix of the organization is presented. The following are the results of a supplementary questionnaire survey and evaluation of hypotheses using statistical evaluation of data. An important part of the work are recommendations designed to optimize promotion and promotional activities.
|
|
|
Bank products and services as perceived by students of University of South Bohemia
VRÁTNÁ, Zuzana
The name of this bachelor thesis is Bank Products and Services as Perceived by Students of University of South Bohemia. It deals with financial product in terms of marketing mix in field of financial services. In the first part are product's features and life cycle described The focus is on financial products, which are provided to students. Products are measured through questionnaires directed to target group. Target group are students of the South Bohemian University. Questionnaires are sent to the students from all faculties. The research results are processed in charts. In the next part of practical part, proposals for improvement of ČSOB products and services are listed.
|
|
|
Optimalizace věrnostního programu společnosti Triola a.s.
Wachtlová, Dominika ; Stříteský, Václav (advisor) ; Dohnal, Petr (referee)
The aim of this thesis is to suggest optimizations for Triola Plc. loyalty program based on theoretical understanding of loyalty and its role in success of a company, as well as numer-ous practical analyses. The thesis is divided into two main parts. The first part overviews the theoretical knowledge about consumer loyalty and how loyalty program can be an ef-fective tool in building said loyalty. The second part is formed of variety of practical anal-yses, including analysis of Triola sales data, data mining analysis using MML-TGI data ana-lyser, consumer survey and lastly benchmarking analysis. The last chapter is a synthesis of the theoretical and practical parts and suggest recommendations for Triola loyalty program based on the insights gathered throughout the whole thesis.
|
|
|
Comparison of B2C loyal programs of retail chains in the segment fashion and sport in the CR
Sekerková, Adéla ; Průša, Přemysl (advisor) ; Hynek, Pavel (referee)
The goal of the graduate thesis is the analysis and comparison of loyal programs in the segment fashion and sport in the Czech Republic. Today's consumer is very informed and makes decisions about purchase according to many criteria. The consumer becomes loyal to the brand in case he is satisfied with it and in addition it brings him various benefits especially the emotional ones. The theoretical part is dedicated to a brand, consumer behaviour, his purchasing process, loyalty, loyal programs and the impact of trends and new technologies on consumer behaviour. This thesis was submitted by the brand O'Neill therefore the practical part introduces the company and the comparison of loyal programs of its competitors. The main section is the evaluation of questionnaire and recommendations for the brand O'Neill.
|
guest ::
