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Competitive Intelligence
Mikuš, Ondřej ; Karásek, Jan (referee) ; Bartes, František (advisor)
The diploma thesis focuses on the practical use of competitive intelligence, a method increasingly used to support decision making nowadays. The essential key principle is based on collection of precise data and their thourough analysis. The obtained information gives a comprehensive overview of the competitor analysis. The acquired knowledge of the competition is important for company's strategic decision-making processes. At the beginning the thesis gives a theoretical background on different means of data collecting including the ethic kodex. Folowing is the identification of the modern sources of information. Further, various methods and approaches of competitive intelligence are described. And the theoretical background on competitive strategies and their impact on the market wraps up the theoretical part of the thesis. The method is applied to create departmet of competitive inteligence for the company. Then the various options for further go to market activities are described and the scope of cooperation with selected customers is evaluted. The thesis describes the competitive intelligence advantages and the possible ways of aplications for the competitive strategy. At the end, the recommendations for the management of the company are summed up.
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The process of inplementing Competitive Intelligence into a select agricultural company
Komosná, Věra ; Součková, Markéta (referee) ; Bartes, František (advisor)
This diploma thesis deals with the process of introducing Competitive Intelligence into a selected agricultural company in order to help the company improve its market position and gain a competitive advantage. After evaluating the current situation of the company, there is a problem to be solved. After the theoretical part, the CI process is proposed to the company, including the phases that the company has to go through during the implementation. Then follows the use of selected methods for the analysis of the most important competitor. In conclusion, the whole proposal of the solution is summarized, including benefits for the company and possible shortcomings.
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Building an Effective Competitive Intelligence System for XXX Corporation
Michalko, Miroslav ; Černý, Radoslav (referee) ; Bartes, František (advisor)
This diploma thesis results from the need for Competitive Intelligence as a system for gathering, analyzing and communicating information about competitors to obtain a competitive advantage. The work attempts to analyze current knowledge gathering processes as well as an application of that information for strategic decision making inside the XXX corporation. After definition of basic terms several different methods and approaches to Competitive Intelligence are described. These methods are reviewed and those that suit XXX requirements best are picked up afterwards. In this thesis there are also identified some of the crucial information sources, to begin with public and commercial databases and catalogues, business publications, online sources, personal knowledge, but also data-mining and other sophisticated methods. The main contribution of this work is the proposal of Competitive Intelligence system itself, empathising an effective functionality that solves identified issues, and is based on our theoretical resources and on actual competence of the company.
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Possibilities of implementing Competitive Intelligence in an agricultural company.
Hodovský, Michal ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
The subject of this bachelor’s thesis is the application of a Competitive Intelli-gence in an agricultural company, which will enable the company’s manage-ment to find out information about the competitors and at the same time protect our own information from them. This gives our company a competi-tive advantage. In the first part of this thesis I will describe the situation of the company, after which I get to define the problem that will be solved. In the second part I deal with theoretical preparation necessary to create a Com-petitive Intelligence unit. The third part is devoted to creation of the possibili-ties that our company will have. The result of these possibilities is functioning Competitive Intelligence system. In the end, I will summarize the possible solutions and recommend one of them to the company.
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Implementation of a competitive intelligence process to a selected company
Václavková, Eliška ; Petráková, Anna (referee) ; Bartes, František (advisor)
This diploma Thesis deals with the introducing of the Comptitive Intelligence process and creating a proposal for the implementation of this process to the selected company. The first part contains a description of the theoretical framework, followed by the review of the current situation in the company and the reasons why the Competitive Intelligence process should be implemented. The next part is focused on the proposal of the whole process. The conclusion of the thesis sumarizes the whole proposal and its benefits of this thesis for the company.
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Competitive Intelligence of company
Donthová, Veronika ; Pakostová, Renata (referee) ; Kocmanová, Alena (advisor)
This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.
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Intelligence competitor analysis
Zalabová, Annemarie ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
This diploma thesis deals with the use of Competitive Intelligence methods in the case of a particular company. The aim of the thesis is to improve the current process of obtaining information about competition and its use in strategic decision making of the company management using CI methods. The first part of the thesis analyzes the current situation of XYZ Company and defines the problem for the subsequent solution. The next part deals with general theoretical assumptions and introduction of different methods and approaches to solution. Then follows the application part of the work in which it applies the selected Competitive Intelligence method to the needs of the company. In conclusion, the final proposal for the solution of the problem is evaluated and there are presented the benefits that this implementation brought to the company.
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Disinformation, its Creation and Detection
Bílová, Jana ; Struž, Daniel (referee) ; Bartes, František (advisor)
The thesis is concerned with a process usually called Competitive Intelligence. In the preface is a general view about the process, which is in following parts focused on particular discipline „disinformation“. In the first, an idea of disinformation is taken down with direction on its creation and using, also is there shown how to designed it to be effect and trusting. Compare to this in the second part are shown ways and precaution, which are used to the investigation, if its disinformation or not.
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