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Multinational corporations and their influence in developing countries
Veščičíková, Simona
This bachelor thesis deals with the issue of multinational corporations and their impacts on developing countries. The primary objective is to assess, how activities of multinational corporations influence developing countries in the economic, environmental, political and social areas. One of the major findings of this that is a fact, that negative influences of MNCs in developing countries are gradually reducing. First part of this thesis is focused on the general characteristics of MNCs including its structure, position in the world economy and formation and evolution over time. Further are analyzed developing countries and the principal issues they encounter. The second part of this thesis will demonstrate the previously discussed issues on three specific case studies - Royal Dutch Shell in Nigeria, Nike in Indonesia and Coca-Cola in India.
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Comparative analysis of organizational architecture of czech and foreign multinational companies (on the example of companies Coca Cola, Pepsi Cola and Kofola)
Jurka, Petr ; Malý, Milan (advisor) ; Theodor, Michal (referee)
The thesis explains the theoretical concepts of multinational corporation, organization, different types of organizational structures and indicators used for the analysis of organizational structures. In the practical part, the author describes the structure of Coca Cola, PepsiCo and Kofola, analyzes the selected indicators for individual companies and also focuses on similar and different features of the organizational structures of these companies. In conclusion, the author establishes the general conclusions and recommendations for companies that want to expand into foreign markets, or already doing business in these markets and are considering a change in organizational structure. Organizational structure of analyzed multinational companies may pose an inspiration for them.
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The influence of culture on marketing orientation
Shtukar, Natallia ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
Práce obsahuje základní teoretická východiska tykající se popisu role kultury v marketingu, zejména televizní reklamě. V další části jde o analýze reklamní strategie Coca Cola a o charakteristice životních stylů vybraných zemí. Na základě předcházející informace jsou uvedený vlastní doporučení o budovaní a vytváření reklamní strategie Coca Cola ve vybraných zemích, zejména doporučení o tom, co by měly obsahovat reklamní sdělení, aby zaujat spotřebitelů různých národnosti a přimět je ke koupí.
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