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Ponava Centre Brno, Královo Pole
Vjaclovský, Jaromír ; Vostrejž, Dušan (referee) ; Odvárka, Antonín (advisor)
My diploma thesis is mainly focusing on analyzing the potential of chosen site and it’s possibilities to be used for building a community center. Designed building should serve as a starting point for revitalization of Ponava. It is designed in a way, which makes this building an icon of the whole revitalization process and also is offering a wide variety of cultural events. In a combination with proposed solution for traffic and people flow a meeting point for a wide spectrum should be achieved with designed building as a podium for city life. Office block is then stepping out a bit from this coulisse and is the most dominant part which is supporting the other cantilevered volumes. By doing so, the important role of municipality is captured in the image of the building itself.
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The architectural study of the church for the estate Lisen-Vinohrady, Brno
Seidl, Šimon ; Hrabec, Josef (referee) ; Šindlar, Jiljí (advisor)
The main aim of the diploma thesis was to design a building that meets the requirements provided by the announcer and at the same time has a positive impact on the area in both closer and larger context. This may include increasing the number of ecclesiastical buildings, improving the quality of local architecture, expanding the range of social and leisure activities, and cultivating terrain and greenery. All of above on the basis of the analysis of the locality in its context and further coherences (cultural, historical). The object is not only to provide background to enlisted activities, but also to serve as a representative building attracting new visitors. It is an active space connecting the urban population with culture, nature and above all God - with the help of its location on a visible, attractive place with good access. It will be a dominant building expressing its purpose, related to its surroundings and functionally cooperating with the cultural and social happening in Líšeň with a transition to a city-scale dimension.
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Luxury lifestyle newspaper supplements in the Czech republic
Tesařová, Valentina ; Zezulková, Markéta (advisor) ; Jirák, Jan (referee)
The diploma thesis observes the phenomenon of Czech journal attachements of luxury character in particular supplements ZEN, City Life, Esprit and Proč ne?! These are published together with daily press E15, MF Dnes, Lidové Noviny a Hospodářské noviny. In the theoretical part is first outlined the development of lifestyle magazines and classical daily attachments, because examined supplements are kind of combination of both these media products. The next chapter deals with the media content from the political as well as economical communication, which covertly affects media by means of advertising and public relations and thus shape public opinion according to their own interests. In the end the theoretical part focuses also on definition of advertisement and public relations. The goal of the practical part is to research using the semiotic analysis how the ideology of success is presented to readers, which is in general an attribute of political as well as economical elites. These elites secretly control media products following political economy of communication. Powered by TCPDF (www.tcpdf.org)
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Rhythmanalysis and the changes of the place: Rašín riverside embankment
Kravka, Jan ; Zandlová, Markéta (advisor) ; Lehečka, Michal (referee)
This thesis deals with the analysis of rhythms (Lefebvre 2004) at Prague's Rašín Embankment (náplavka Rašínova nábřeží). This thesis would also focus on the observation of the spatiotemporal changes of this place in a long term. I carried out qualitative interviews with actors who co-create the rhythms of this place with their managerial and entrepreneurial activities and added them to long-term continual visits and sensory perception of the place, along with the study of specialized historical publications. The analysis of the rhythms based on long-term participant observation was followed by an interpretation of what they actually tell us about everyday social reality of this place at specific times and how this space is produced by those rhythms. In this thesis I also used related concepts like chronotope (Crang, 2001; Osman, Mulíček, Seidenglanz, 2010, 2015) and chronopolis (Osman, Mulíček, Seidenglanz 2011, 2017). This thesis shows that nowadays the eurhythmia of this place is created by non- disruptive movement of local visitors such as walkers, runners and cyclists along the embankment, by regularly organized farmers' market and other events as well as by the flow of the Vltava river and its rhythms, by all means of transport on the local roads, bridges and the Vltava river. From the...
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The architectural study of the church for the estate Lisen-Vinohrady, Brno
Seidl, Šimon ; Hrabec, Josef (referee) ; Šindlar, Jiljí (advisor)
The main aim of the diploma thesis was to design a building that meets the requirements provided by the announcer and at the same time has a positive impact on the area in both closer and larger context. This may include increasing the number of ecclesiastical buildings, improving the quality of local architecture, expanding the range of social and leisure activities, and cultivating terrain and greenery. All of above on the basis of the analysis of the locality in its context and further coherences (cultural, historical). The object is not only to provide background to enlisted activities, but also to serve as a representative building attracting new visitors. It is an active space connecting the urban population with culture, nature and above all God - with the help of its location on a visible, attractive place with good access. It will be a dominant building expressing its purpose, related to its surroundings and functionally cooperating with the cultural and social happening in Líšeň with a transition to a city-scale dimension.
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Luxury lifestyle newspaper supplements in the Czech republic
Tesařová, Valentina ; Zezulková, Markéta (advisor) ; Jirák, Jan (referee)
The diploma thesis observes the phenomenon of Czech journal attachements of luxury character in particular supplements ZEN, City Life, Esprit and Proč ne?! These are published together with daily press E15, MF Dnes, Lidové Noviny a Hospodářské noviny. In the theoretical part is first outlined the development of lifestyle magazines and classical daily attachments, because examined supplements are kind of combination of both these media products. The next chapter deals with the media content from the political as well as economical communication, which covertly affects media by means of advertising and public relations and thus shape public opinion according to their own interests. In the end the theoretical part focuses also on definition of advertisement and public relations. The goal of the practical part is to research using the semiotic analysis how the ideology of success is presented to readers, which is in general an attribute of political as well as economical elites. These elites secretly control media products following political economy of communication. Powered by TCPDF (www.tcpdf.org)
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Ponava Centre Brno, Královo Pole
Vjaclovský, Jaromír ; Vostrejž, Dušan (referee) ; Odvárka, Antonín (advisor)
My diploma thesis is mainly focusing on analyzing the potential of chosen site and it’s possibilities to be used for building a community center. Designed building should serve as a starting point for revitalization of Ponava. It is designed in a way, which makes this building an icon of the whole revitalization process and also is offering a wide variety of cultural events. In a combination with proposed solution for traffic and people flow a meeting point for a wide spectrum should be achieved with designed building as a podium for city life. Office block is then stepping out a bit from this coulisse and is the most dominant part which is supporting the other cantilevered volumes. By doing so, the important role of municipality is captured in the image of the building itself.
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