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SCL group a Cambridge analytica: jak ovlivnily politiku a společnost v Evropě a Severní Americe
Komínek, Martin
The bachelor's thesis focuses on the scandal involving Cambridge Analytica and compares its impacts on society and politics in Europe and the USA. The theoretical part introduces key concepts in the field of modern technologies, which play an important role in communication and are essential for understanding political marketing strategies. Furthermore, an analysis of the SCL Group and its subsidiaries, which specialize in data analysis and political marketing, is conducted. In the empirical part, factors related to the Cambridge Analytica scandal that influence politics and society in Europe and North America are analyzed through a comparison of two events: the United Kingdom's referendum on membership in the European Union and the 2016 US presidential election. The conclusion presents the results of the findings.
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Transforming Democracy in the Digital Age: The Cambridge Analytica and Facebook Scandal
Tomšů, Adriana ; Šindelář, Jakub (advisor) ; Mejstřík, Martin (referee)
This bachelor's thesis focuses on the issue of the adaptation of democracy to the increasing influence of digitization. First, in the introductory part, the context is set in the ongoing debate about the given issue within the experts. After that, key concerns about democracy in the digital age, the attitudes of optimists and pessimists, and the possibilities of using social networks in political campaigns are presented. Subsequently, the practical part contains qualitative research, which is carried out using the case study method. The chosen case study is the misuse of data in the Brexit campaign, also known as the "Cambridge Analytica & Facebook scandal". The final part deals with the reaction of the European Union and the attitude towards the current measures. The aim of the thesis is to point out the issue of misuse of digital platforms in the framework of political campaigns and the violation of the basic principles of democracy. The thesis seeks an answer to the main research question leaked in the introduction: "Can we consider the way in which the European Union responded to the growing influence of technology in political campaigns to be sufficient?". Based on the obtained data and a detailed analysis of the given case study, this thesis concludes that the current measures in connection...
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Comany Cambridge Analytica influencing the results of political elections around the world
Velek, Štěpán ; Moravec, Václav (advisor) ; Shavit, Anna (referee)
The main topic of this thesis is company Cambridge Analytica and its influence in some of the elections around the world. In theoretical part it explains elementary concepts to understand the second part of the work. The first part contains internet, new media, web ě.0 and social sites, mainly Facebook. There is also a focus on political marketing and it studies scientific concepts like confirmation bias and echo chamber. The second part is introducing the main player of the work, Cambridge Analytica and, furthermore, fluently moving to main affairs - the 2016 US presidential election and brexit the same year. Last but not least, the work focuses on Kenya and Nigeria presidential elections intervention and it touches a possible influence in Czech Republic which is not proven yet.
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