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National Repository of Grey Literature

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Application of marketing in nonprofit organizations:ART Prometheus, o. s., CIANT, o. s. Hoffmannová, Petra ; Procházková, Markéta (advisor) ; Stojáková, Karla (referee) The thesis compares the application of marketing in the two selected nonprofit organizations that are active in the area of cultural management and production; ART Prometheus, o. s., and CIANT, o. s. The practical part comes from theorethical knowledge which is related to marketing mix, and this knowledge is applied to the above mentioned organizations. Detailed record

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