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National Repository of Grey Literature

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The Retail Site Location Decision System in Brno Turytsia, Oleksandr ; Zaklová, Kristýna (referee) ; Hynek, Jiří (advisor) Lokalita má klíčový význam pro úspěch podnikání. Žádné vlastnosti nemovitosti, například budova, vybavení nebo cena, nemohou překonat negativní dopad špatné polohy. Strategicky dobře umístěný podnik nejen snižuje finanční rizika, ale také zvyšuje pravděpodobnost dosažení úspěchu. Cílem této práce je vyvinout systém, který implementuje metodologii pomáhající maloobchodníkům při informovaném rozhodování o umístění prodejny. Systém byl vyhodnocen na základě dat poskytnutých městem Brnem. Detailed record

Business success of eshops and its evaluation Hradcová, Monika ; Kališová, Libuše (advisor) ; Kraucher, Marek (referee) This diploma thesis is focused on business success of eshops concretely usability, credibility, accessability, competitive advantage and some types of promotion(PPC, SEO, email marketing). This work also describes way of evaluation of business results and KPI-driven management. In practical part of the work there is eshop www.ceskeskolky.cz analyzed. On the basis of some methods (SEO analysis, Usability testing, etc.) particular suggestions and recommendations are made to improve business results of this eshop. Detailed record

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