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IS/ICT Support of the Implementation of Strategy
Reslová, Monika ; Kozel, Vladimír (referee) ; Zich, Robert (advisor)
The target of the thesis is to propose an appropriate information system that ensures the implementation of the business strategy for the garden division of the company AGRO CS a.s. Specifically it targets evaluating the use of enterprise information systems and the application of business intelligence according to the information base describing the company's business strategy. The thesis is divided into three parts. The first one is the theoretical part that outlines the methods used for analysing the business strategy and the theory background about business strategy itself. It also contains information system theory. The second part, the analysis part, presents the company and is based on the theoretical part. It also implements methods used for analysing the business strategy and analysing the appropriateness of the use of EIS systems or business intelligence applications. In the last part, the proposal part, an appropriate EIS or BI system is chosen based on consultations, requirements and targets that are the outcome of the previous part.
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Strategic Management of Company Development
Vodičková, Sabina ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with strategic management of company development. The main purpose is suggestion of a strategic way to develop a small company. The aim of a theoretical part is to define an idea related to certain problematics, which helps in analytical and suggestional part of thesis. Analytical part has to define company potential and options of a work suggestions. The last part of diploma thesis is about formulation strategic measures which leads up to company development.
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Strategic Management of Company Development
Menšík, Martin ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.
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Strategic Management of Company Development
Menzlová, Tereza ; Máchová, Nicole (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.
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IS/IT Support of Implementation of Business Strategy
Ondroušek, Martin ; Frýbová, Pavlína (referee) ; Zich, Robert (advisor)
The subject of this diploma thesis is proposing the use of IS/IT in the implementation of a business strategy in a geological company operating in a very specific market. The thesis examines key internal andexternal factors related to the implementation of business strategy of the company, evaluates them and proposes concrete implementation of IT/IS tools to support achievement of strategic goals.
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Proposal of Implementation of Business Strategy with IS/IT Support
Svoboda, Ondřej ; Polák, Vojtěch (referee) ; Zich, Robert (advisor)
This master's thesis deals with a implementation of IT/IS tools to support the implementation of the company's business strategy, which sells and provides after sales servicematerial handling equipment. The thesis examines key internal and external factors related to the implementation of business strategy of the company, evaluates them and proposes concrete implementation of IT/IS tools to support achievement of strategic goals.
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Development of Business Strategy for Expansion of Company
Maršálková, Michaela ; Kubíková, Šárka (referee) ; Zich, Robert (advisor)
This master´s thesis focuses on the development of a business strategy of a Czech company that produces natural probiotics and prebiotics with the aim to expand abroad. The theoretical part of the thesis explains the concepts of internationalization, motives and barriers to entry, international marketing communication and strategy. The analytical part evaluates the current business strategy for the Czech Republic, selected foreign markets, competition and riskiness of foreign markets, which serves for the proposals part. In the proposals of the thesis, defines the changes and links of the business strategy, a recommended timetable for internationalization and an assessment of assumptions.
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Strategic Management of Company Development
Menšík, Martin ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.
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