National Repository of Grey Literature 13 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Analysis of Marketing Mix Tools of a chosen Company with Emphasis on Communication
Čvanda, Michal ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
The aim of this thesis is a decription of the marketing mix tools, with an emphasis on communication, assessment of the appropriateness of the various marketing tools used at Czech Rent a Car Ltd. (Europcar) and proposal of recommendations to improve the current situation.
The business concept of accommodation facility
ŠRACHTOVÁ, Hana
There is proposed the business concept of accommodation and catering facility, which corresponds with the specific customers' requirements in the diploma work.
The business concept of catering services equipment in urban structures
HÁJKOVÁ, Hana
This diploma thesis deals with point of food and baverage services in human residences influenced by urbanization processes. It was necessary to analyse primary and secondary data during processing this thessis. Secondary data was got from technical literature and web sites. Primary data was got due to questionare research, managed interviews and my own observing. This information was used for creating business concept which is connected to impact of urbanization processes (especially social atmosphere and social relations between residents). This concept was created for family business based on knowing people in this part of city with aim to contibute to improve social atmosphere.
The business concept of accommodation in rural tourism
BUSÍNOVÁ, Kateřina
The presented thesis deals with rural tourism in the Třebíč area. The main goal is to build a business concept of accommodation in rural tourism which will serve as a treasure for the emergence of a new facility. To achieve the main objective will be utilized secondary objectives: analyze of the potential of the Třebíč area as a tourism region for rural tourism, evaluation of supply of existing facilities in rural tourism and determine the requirements and wishes of potential customers. On the basis of the obtained data will be processed synthesis of data which will serve as a basis for the actual processing business concept.
The business concept of the railway line 193 for tourism
VOVSOVÁ, Jitka
The aim of this thesis was to design a business concept use railways 193rd The concept was designed based on information obtained from the questionnaire survey, structured interviews and a thorough situational analysis, analysis of customers and competitors. Based on this data, it was suggested several options how the track could be used for tourism development.
Business concept of accommodation in the village of Dobrá Voda u Českých Budějovic
ŠKROVOVÁ, Karolína
This thesis deals with business concept of business accommodation in the village Dobrá Voda in Českých Budějovic. The aim is to develop a business concept of accommodation that reflects current mark conditions. Furthermore, this concept should serve as a basis for the development of new facilities providing ccommodation and catering services in the village of Dobrá Voda. The work will be also included analysis of the current supply of accommodation facilities in the study area, the analysis of the need of potential customers and direct interview with the owners of the property suitable for the establishment of accommodation.
The business concept of catering in area south Bohemia
SEMOTAMOVÁ, Petra
The diploma thesis deals with the creation of a business concept to catering company in České Budějovice. At first, the chosen area and their potentional of the gastronomic point of view including competitor analysis of catering services were analyzed using secondary sources. In addition, primary sources were obtained with a guided questioning with entrepreneurs and a questionnaire surfy designed for corporate clients. Based on all the fading, the business concept of new catering company "Bohemia Catering" in České Budějovice was assembler, including the financial plan and concrete proposals of gastronomic-society events.
A business concept of services arrangement of recreation centre Nová Živohošť
TOMANOVÁ, Lucie
The main objective of this thesis is to analyze the market accommodation and food services market in the tourist region of Central Bohemia ? South. Another objective of this thesis was to formulate recommendations for the development of services in selected area. . The aim was also to identify the needs and requirements and satisfaction of visitors with accommodation and boarding services in selected recreation centre Nová Živohošť. To achieve the objectives it was necessary to study secondary sources, writing review of the literature and knowledge on the subject. Then situational analysis was performed. Here is defined and characterized a recreation centre Nová Živohošť, located in the tourist region of Central Bohemia ? South. The situational analysis is also a market analysis of accommodation and boarding services in the recreation centre Nová Živohošť. Another part of the work is questionnaire survey and interviews with worker in tourist information centre in Neveklov and owner Juniorcamp Tobogán and Caravan Club in Nová Živohošť. Final proposals, recommendations and business concept should increase the attractiveness of an offer, the quality of the resort and meet the needs and wishes of customers.
The business concept of accommodation as part of the railway line Dívčice-Netolice for tourism
VESELÁ, Monika
The thesis deals with the suggestion of the business concept of accommodation in Netolice. Secondary data and the data obtained questionnaire survey, controlled conversations, self-examination analysed the area, market, market opportunities, accommodation and catering facilities and visitors to the area and became the essential starting point for the processing of a business concept of accommodation category pension, whose main idea is to 100years the tradition of local railway lines.
Business koncept of facilities of hunting tourism - Pilner region
ŠEFLOVÁ, Dana
The general aim of my diploma thesis was to create a business concept of facilities of hunting tourism in the Pilsner region. Klatovské rybářství, a.s. was selected as a cooperative company, which deals with agricultural activities, especially fish and poultry breeding. The company operates some services of hunting tourism, but it is not the main field. The thesis will serve as a manual for "non-experts" who are interested in expanding their range of travel services. The resulting business concept will consequently be presented to the management of the company in order to demonstrate how the company can further develop. While writing this thesis I got several perspectives on the issue of hunting tourism in the area. The first view was provided by the existing clients of the company who filled in questionnaires which were designed to determine their interest in these services. In addition, three representatives were selected from age groups who were asked for ideas about how the device should look. Another view was obtained through an interview with the director of the company and the employee responsible for the current planning and management of hunting activities. Next view on the issue of hunting tourism, which should be independent, was provided by an employee of Infocentre Bor. Here it was revealed that hunting tourism is not popular with everyone and that it is a rather controversial topic. However, we can say that if done correctly and with concern for the countryside, it can bring many benefits to the given region. These include attracting visitors of other segments of the society, the development of the region, expansion of tourism services and expansion of cooperation between entrepreneurs. Last view was represented by my own experience that I gained during working participation in hunting tourism events. At the beginning of my diploma thesis I determined three working hypotheses. All available resources helped me to evaluate the present circumstances and I can confirm all three hypotheses. The general aim was to create a business concept of facilities of hunting tourism in the Pilsner region. I was able to realize the general aim thanks to the cooperation with the company and by means of utilizing all available information. Now the diploma thesis will be handed over to the management for consideration and possible implementation

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