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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Building a company for IT service
 Vegner, Martin ; Hradil, Jiří (advisor) ; Potančok, Martin (referee)
This document describes part of the proces of building a company for IT services, mainly focusing on schools and small companies, as well as web construction, graphical design and SEO optimization. The area of coverage is Prague and neighbourhooding areas. These are largely occupied by competitive companies. However, the aim of this work is to discover opportunities on the market and to establish a competitive image for the company. The goal is to create a webpage with a thorough optimization for Internet search engines (SEO) and ergonomic optimization for the users alike.
Detailed record
Design and marketing
 Kalhotková, Petra ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee)
The theoretical part briefly defines the concept of design, including the industrial and the product design of the marketing mix, the customer decision-making process, highlights the impact of design on the brand image and points the conflict with CSR. The theoretical part contains a chapter about the current situation of design in the Czech Republic. In the practical part are processed questionnaires and an interview with a specialist of Design pro export.
Detailed record

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