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Comparison of Consumer Behaviors in Western and Eastern Europe
Berezhko, Ganna ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The goal of my Diploma Thesis is to provide future investors, individuals who would like to start their business in Western or Eastern Europe with characteristics of the consumer market in these regions. Since if you start a business in a region with which you are not familiar, it is one of the golden rules to conduct a research in order to understand the political, economic, social environments, the level of the technology development etc. of the chosen countries. There are lots of factors which have to be studied in order to be successful in the market which is new for the company. My Thesis gives the portraits of the modern consumers in the West and East of Europe and obviously, provides with the deep analysis of the economy; geography; demographics; social class; consumer psychographics, religion, lifestyles etc. in the specific regions in the East and West of Europe. I also concentrated my analysis mostly on two countries -- Austria and Ukraine, since they are the bright representatives in their regions. And I gave a deep comparison of the consumer behaviors specifically in these countries. Consequently, after getting acquainted with this work, the interested individuals will be familiar with what to expect from consumer behavior in the regions which I analyzed, which factors to take into consideration when launching their businesses the first time in these parts of Europe.
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Misinformation in economic world
Procháček, Jan ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
In the presented thesis I study new media and their possible misuse in misinformation. In the first part I describe basics of misinformation theory, categorization and present real example of misinformation by using traditional and new media and warn against risks related to its anonymous using. A characteristic of concrete new media is complemented with specific user behavior patterns. On last part I suggest concrete prospective ways of creating misinformation campaign with minimal cost and risk.
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Ecological behavior
Šamanová, Gabriela
In May 2009 Public Opinion Research Centre asked questions about environment. People were inquired about their activities in environment protection and their willingness to do something in favour of environment. We also investigated, whether Czechs are interested in information about the environment and have enough this kind of information.
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PSYCHOLOGICAL ANALYSIS OF CONSUMER BEHAVIOR
MENDLÍK, Radek
This graduation theses deals with wine and beer consumers. Subject to research is behaviour of these. Principal aim is to explore concrete motives and grounds which lead to purchase of the products. For that I used an inquiry in a form of standardized interview, which was based on prepared-in-advance list of questions. I kept to my own findings acquired while observating consumers in society. I did the questioning between 9 and 20 november 2006. In the first part I attend to the issue of consumer behaviour theoretically, I bring in several basic definitions and therms and I introduce main psychological aspects that influence consumer behaviour on the market. In next chapter I analyse concrete motives, which lead the customer to purchase of beer and wine, by the medium of output data of the inquiry. I am particularly engaged in motives related to launching new product (resp. goods), in price impact on customer behaviour and in key needs, which the customers try to fulfil. This part of the grad. theses is divided into two sections. First section is aimed at main driving motives of the beer consumers. In the second section I deal with research on wine consumer behaviour. In the closing part obtained results are evaluated and likely utilization for (prospective) producers is outlined.
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Reflection of evident behaviour in graphic manifestation, especially in handwriting
ISEROVÁ, Eva
Thesis discusses the design of expression, especially the handwriting, and it is obvious by comparing the behavior of people during adolescence. The central part of the theoretical work has been devoted to the possible use of handwriting for diagnostic purposes, particularly to describe the behavior of writer, taking into account the specificities of adolescence. Practical work examines the extent to which it is possible to compare the written manifestation adolescent with his behavior and simultaneously testing the value of writing of juvenile personalities. To illustrate examples of work are part of the several handwritings.
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Cladistic analysis of reproductive, behavioral, sociobiological, and developmental traits in the Hominoidea
DUDA, Pavel
The available information concerning reproduction, ontogeny, behavioral patterns and social relationships in all species of extant and some extinct were analysed cladistically. The character set was optimized on the phylogeny of the Hominoidea, and the particular common ancestors were reconstructed. The study reveals that all common ancestors (excluding the common ancestor of Pan spp.) showed more or less gorilla-like patterns of behavior and social system. The major outcome of this study is the finding that humans, despite universal assumptions, are (in terms of behavior and sociobiology) rather slightly derived gorillas than substantially derived chimpanzees.
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