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Exploring the Popularity and Benefits of BeReal: User Behavior and Motivations
Krátká, Tereza ; Trültzsch-Wijnen, Christine (advisor) ; Lütke Notarp, Ulrike (referee)
This master's thesis delves into the motivations and experiences of BeReal social media platform users, aiming to understand why individuals opt for BeReal over other platforms and how this choice impacts their overall satisfaction. Grounded in the Uses and Gratification theory, the study adopts a qualitative approach, employing semi-structured interviews with regular BeReal users. The theoretical section provides an overview of the topic related to the study, examining authenticity and privacy in the social media sphere. The theoretical framework also explores the broader context of social media use and the psychological factors that influence user behavior. The practical section of the thesis details the research methodology, introducing the research sample and questions. It explains the rationale for choosing qualitative methods, particularly semi-structured interviews and thematic analysis, to gain a deeper understanding of users' motivations and experiences on BeReal. Additionally, it delves into the topic of research ethics and self-reflection regarding the research process, ensuring that ethical considerations are addressed throughout the study. The subsequent research segment is structured into subchapters aligned with hypotheses and research questions. Through analysis, the study...
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Authenticity in the perception of users of the BeReal network
Tabačíková, Kristýna ; Soukup, Martin (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis "Authenticity from the Perspective of BeReal Social Media Users" examines the concept and perception of authenticity among users of the social media platform BeReal. It also focuses on the expression of identity and self-presentation within the platform's environment and investigates the motivations that drive participants in the research to use BeReal. The theoretical part of the thesis delves into the concepts of authenticity, identity, self-presentation, and sharing everyday experiences, providing the contextual framework for the study. The theoretical foundations draw from George E. Newman's categorization of authenticity, Erving Goffman's dramaturgical analysis, the exhibitionist approach to self-presentation, and social photography. The research aimed to explore how BeReal users interpret the concept of authenticity, how it manifests for them, and what it means to them. For this purpose, semi-structured in-depth interviews were conducted, and the data were subsequently analyzed using thematic analysis. The results revealed that authenticity does not hold significant importance for BeReal users, who primarily use the platform to maintain social contacts. Participants associated authenticity with aspects of ordinariness and non-aesthetics, or as a means of expressing their...
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Authenticity on BeReal, the new social media app
Ouhrabková, Eliška ; Oukropec, Jindřich (advisor) ; Švecová, Martina (referee)
The topic of this bachelor thesis is the examination of authentic performance on the new social media site BeReal. The ambition of this thesis is to use qualitative methods to find out how selected respondents present themselves on this social network. The theoretical part of the thesis focuses on communication, social networks, self-presentation, authenticity and the introduction of the BeReal app. In the practical part, the research methodology is introduced to familiarize the reader with the research sample and research questions. It also presents the justification for the chosen qualitative methods, which in this thesis are semi-structured interviews and the digital tracing method attached to them. The methodology section is followed by the research section of the thesis. This is divided into subsections according to the research questions, which aim to help answer the main research question concerning the extent of user authenticity. The last chapter of the research is then a discussion of the results, which summarises the interview findings and links them to the theoretical knowledge from the first part of the thesis. The final section of the paper provides a brief summary of the results and suggestions for further investigation of the phenomenon.
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