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Možnosti uplatnění regionální značky na území MAS Brána Vysočiny
Dohnálková, Kristýna
Diploma thesis focuses on the possibilities of applying the regional brand in the area of LAG Brána Vysočiny. Theoretical part discusses relevant terms, such as endogenous development, local product, regional brand, local action group and territorial marketing. The region of mentioned LAG is introduced in the next part of thesis, primarily are researched the conditions for implementing regional brand. Main part of thesis deals with the most significant steps which should be considered while implementing new regional brand to the region. Personal interviews with regional brand coordinators were used as an information source for this part. Main part also includes suggestions on how to build regional brand in the circumstances of LAG Brána Vysočiny. It is also discussed the importance of regional brand as a tool of supporting tourism in the region. Thesis further analyses whether is possible to build regional brand under control of Association of Regional Brands or build it independently. Final chapter summarizes acquired findings, advantages and disadvantages of both implementing types are identified as well. Results showed that both implementing types are working on similar foundations but have several differences which can be crucial when deciding how to implement regional brand in the region of LAG.
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Attitude of visitors of a destination to certified regional products (Polabí region)
Šourková, Natálie ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
The aim of the thesis is to describe the attitude of the region Polabí visitors and the potential consumers generally towards the certified regional products which were branded within the system under the patronage of Association of Regional Brands. The thesis is divided into two parts, theoretical and practical. The theoretical part defines tourism in relation to region, it's benefits and impacts and deals with the problem of it's sustainable development. It also presents the national coordinator of branding - Association of Regional Brands, it's activities and the specifics of branding in Polabí region. The practical part is based on a survey among potential consumers, producers and official sellers of certified products bearing the brand Polabí regionální produkt. The information obtained and presented provides valuable insights concerning the relationship of potential consumers to the certified regional products. On this basis, other possible ways of the development of the branding system in Polabí are suggested.
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Analysis of Application of the Regional Brand Prácheňsko
NIKRMAJEROVÁ, Monika
The subject of this thesis is to evaluate the regional brand name Prácheňsko. The exordium contains the regional labelling valid throughout the Czech Republic. The following section is focused on the topic of the implementation of the regional brand name ´Prácheňsko´ and the single brand name ´Prácheňsko ? the regional product ?´. The main part of the following thesis comprises the questionnaire survey results that were organized by one of the local action groups. The conclusion of thesis is based on the primary and secondary detective data and suggestions of their solution.
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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
NIKRMAJEROVÁ, Monika
The subject of this thesis is created by the evaluation of the regional brand products using. The introduction deals with the regional brands throughout the whole Czech Republic. Following section contains the informations about the regional brand of The Šumava orginal product \regm{}. The main part containsthe characteristic of the assigned producers describing their experience, opinions and observations to the regional brand he Šumava original product \regm{},.Based on the findings of primary and secondary data were created the ´case studies´ of manufacturers. The penultimate part obtains the data analysis from all the certificated manufacturers.Conclusion contains my own proposals of the possible changes in activities of the Regional Development Agency that takes care of the certification.
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