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Media Image of the Selected Geological Terms from Evolution of the Organisms on the Earth
Bartůňková, Denisa ; Teodoridis, Vasilis (advisor) ; Říhová, Dagmar (referee)
1 ABSTRACT The aim of the presented bachelor thesis is to map the media image of 9 selected geological terms related to the topic "Evolution of the Organisms on the Earth" and to analyse an educational potential of selected media texts/articles for teaching process at primary and secondary schools. The bachelor thesis also presents the author's methodology for evaluation of the occurrence and categorization of (geological) terms in media texts/articles selected using the Anopress database. The thesis combinates qualitative content analysis and qualitative research. The research sample includes 115 articles/texts from the 15 most read news websites from the first to third quarters in 2021. The results show that (i) the most frequently mentioned topics in media are recent organisms, geological environment and ecological terms and relationships in a context of the analysed geological terms, (ii) only a small percentage of the analysed articles/texts can be used for teaching process at primary and secondary schools as supplementary studied materials, because most of the articles have mentioned geological terms without further explanation, (iii) Deník.cz has the highest educational potential from the 15 most read news websites. KEYWORDS Media, terms, geology, teaching, primary school, secondary school,...
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Analysis of the Communication Strategy of Hervis Sport a móda s.r.o.
Hronová, Blanka ; Chylíková, Hana (advisor) ; Marčenková, Natálie (referee)
This final thesis deals with the communication strategy of Hervis Sport a móda s. r. o. The first part provides a theoretical framework for marketing communication, explains concepts such as marketing process management, marketing mix, communication mix and new trends in communication. The aim of this thesis is to suggest a new communication strategy based on analysis of current communication of Hervis and results of conducted survey. Description of Hervis is included in terms of its history, the international presence of Hervis subsidiaries, the contemporary marketing mix and the identification of Hervis' competitors.
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