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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Possibilities of a Domestic Company Expansion Abroad
 Svobodová, Lucie ; Dvořák, Jiří (advisor) ; Tripes, Stanislav (referee)
The aim of the thesis is the evaluation of the opportunity of a small Czech brewery to enter the market in the United Kingdom. To analyze the environment and the situation in the United Kingdom is used 4C method, which is aimed to explore the UK market in terms of national characteristics, customers, competitors and costs. After that on the basis of this analysis to evaluate, or recommend a brewery expansion into the UK market.
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Strategic Analysis of an Enterprise
 Malínek, Jiří ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.
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