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National Repository of Grey Literature

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	Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities Krejčí, Václav ; Říhová, Zora (advisor) ; Truhlář, Filip (referee) This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicators. This model is then used as a base for analysis of the digital campaign Buď dobrej!, which had been made for the University of economics in Prague, specifically for the Faculty of informa-tics and statistics. Using the results from the previous analysis, we made practical recommendations, which further expand the model created in the practical part. Detailed record
	The effectiveness of chosen fundamentals analysis methods on the Czech market Eliašová, Mária ; Veselá, Jitka (advisor) ; Polák, Michal (referee) The thesis is dealing with selected methods analysis of fundamentals analysis on the Czech market in a period of year 2006 -- 2010. First chapter is thinking about theoretical bases of the theses, concretely offers basic characteristic and overview of discount models of dividend and the models of interest for setting the share intrinsic value . This will be used in a practical part of dissertation. The second chapter is focusing on the shares evaluating by dividend discounted models and their fruitfulness in the time. In the begining are companies characteristics which shares create the sample used to succesfulness models testing. After this part follows analysis of selected inputs which are used to the final evaluating. The third chapter is answering the questions about analysis of interest models and about the general evaluating of the fruitfulness of all selected models in the individual backdrops. Detailed record
	Analýza faktorů úspěšnosti podniku Vrbský, Petr ; Neumaierová, Inka (advisor) ; Šusta, Marek (referee) Práce představuje teorii systémové dynamiky a její nástroje vhodné pro analýzu složitých ekonomických a sociálních systémů. V praktické části je s využitím simulačního počítačového modelu prováděna analýza faktorů úspěšnosti podniku v odvětví živočišné výroby - chovu kuřat. Detailed record

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