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The Study of Inventory Management in Logistics Chain
Vráblová, Miluše ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This diploma thesis focuses on stock management and related issues in the automotive industry. The thesis is divided into a theoretical and a practical part. The theoretical part discusses general concepts of logistics and stock management. There are described patterns of production and its connection to the warehouse and logistics issues and more. The practical part focuses on a specific environment of companies operating in the automotive industry and describes its parts and logistics processes that are somehow related to the stock management. The practical part is also more elaborated on Aftermarket issues.
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The Study of Inventory Management in Logistics Chain
Vráblová, Miluše ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This diploma thesis focuses on stock management and related issues in the automotive industry. The thesis is divided into a theoretical and a practical part. The theoretical part discusses general concepts of logistics and stock management. There are described patterns of production and its connection to the warehouse and logistics issues and more. The practical part focuses on a specific environment of companies operating in the automotive industry and describes its parts and logistics processes that are somehow related to the stock management. The practical part is also more elaborated on Aftermarket issues.
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Analysis of the Automobile Aftermarket
Čablová, Eva ; Vávra, Oldřich (advisor) ; Duszek, Igor (referee)
The masters's thesis is focused on the Czech B2B market with car spare parts. First chapter explains theoretical marketing terms and methods that are later used in a practical part of the thesis. Second part of the master's thesis reflects current situation on automotive aftermarket. The reader will learn about subjects conducting business in the industry, about unions and trade associations that are entered by the subjects to protect their rights and interests. The chapter also includes block exemption that has legislatively changed rules of selling counterparts and of car repair. The third part describes Opel Spare Parts Programme, which was created to sell original spare parts Opel to independent services. Similar programmes of other car producers are compared in this chapter, and it also draws a comparison between offers of competitors in form of independent distributors of spare parts. B2B marketing research can be found at the end of the master's thesis, its aim was to identify levels of satisfaction with content and rules of the Opel Spare Parts Programme. Representatives of authorised Opel services became research respondents. Results of the research were used for planning marketing activities for 2013 schedule.
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Strategic analysis
Bartuňková, Alena ; Krause, Josef (advisor) ; Přikryl, Jiří (referee)
The goal of this Master's thesis is to conduct a strategic analysis of the company ELIT CZ, to find its strengths and weaknesses, to identify opportunities and threats which could be expected in the external environment, and based on the information gathered to define strategic recommendations. Thesis consists of two essential parts. In the first one, named as a theoretically-methodological part, the procedures are explained and the theory of strategic analysis is described. Besides the basic definitions and explanation of related terms the most common tools of the strategic analysis are outlined and used in the second, analytical part. Gradually, the analysis of internal and external environment, internal resources and capabilities of the company and SWOT analysis are carried out. The analytical part is closed by the strategic recommendations based on the results of the strategic analysis.
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