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Proposals for Improvement of Services in the Hotel
Brychtová, Adéla ; Izák, Filip (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with suggestions for improving the services of Hotel U Labutě in Žďár nad Sázavou. It is a small hotel with a number of competitive hotels. An important part of the work is an analysis of the current condition of the hotel and proposals for solving specific shortcomings found during the analysis. The purpose of the proposals is mainly to improve the quality of the services provided and increase the attendance of the hotel restaurant.
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Proposals for Improvement of Services in the Hotel
Brychtová, Adéla ; Izák, Filip (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with suggestions for improving the services of Hotel U Labutě in Žďár nad Sázavou. It is a small hotel with a number of competitive hotels. An important part of the work is an analysis of the current condition of the hotel and proposals for solving specific shortcomings found during the analysis. The purpose of the proposals is mainly to improve the quality of the services provided and increase the attendance of the hotel restaurant.
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The Analysis of transport companies in international personal rail transportation on relation Kosice - Prague
Tisoň, Martin ; Zelený, Lubomír (advisor) ; Bednář, Josef (referee)
The bachelor thesis deals with personal rail transport between the capital of Czech Republic - Prague and the Eastern metropolis of Slovakia - Kosice. It is focused only on this type of transport, which belongs to the most used on given route. More specifically, it is focused on transport companies, who are doing business on this route and on services which they offer to their customers. Examining and comparing these services will provide us with a better sight of transport level and at the same time it will show the competitive fight between these companies. The conclusion of the practical part, will include the evaluation of given services and the status of this type of transport.
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Marketing analysis of additional and extra services of libraries. Their importance for attendance and financial benefits
Mrázová, Kristýna ; Johnova, Radka (advisor) ; Dombrovská, Michaela (referee)
The aim of this work is to analyse an additional and extra services of libraries and their importance for attendance and financial benefits. Theoretical part describes marketing and its benefits for libraries, definition of a public library and services, brief analysis of financing libraries and analysis of some additional and extra services offered by Czech and foreign libraries. Practical part is devoted to analysis of history and the current situation in Tabor City Library and services it offers. There is also a research included in this section questioning whether readers know and use an additional and extra library services. This work presents analysis whether or not medium public library in the area of services meets reader's needs and also summary of additional and extra library services offered by Czech and foreign libraries. Keywords Marketing of library and information services Public library services Additional services Extra services Financing of libraries
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The services of transport companies in international personal transportation on relation Czech Republic – Slovak republic.
Dacejová, Júlia ; Zelený, Lubomír (advisor) ; Mervart, Michal (referee)
The master´s thesis deals with the international personal transportation on relation between Czech capital city, Prague and the biggest city of east Slovakia region, Košice. It aims mainly on services, which transport companies currently provide, and presents them according to their attractiveness from the customers´ point of view. The analysis of offered services enables us to describe quality of traveling between Prague and Košice. At the same time, it creates a picture about competition between operating companies on railways mainly. This paper focuses on railway transport but does not omit the bus transport neither. The end of the diploma thesis belongs to assessment of situation of current personal transportation and tries to forecast its future development.
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Assortment of payment cards in the Czech Republic
DIBELKOVÁ, Lucie
A target of this work is to explore offer of payment card and their additional services on the czech market. The theoretical part explains the basic concepts which are important to understanding of this topic. All kinds of cards, payment methods and ways to protect cards are defined in teoretical part. The important principles to protect the payment made by the card are also defined. The practical part describes the products offered by the three largest banks in the Czech republic. Prices for services are summarized in the table. Products of the three largest Czech banks are compared thanks to model klients, which are defined. The result is a recommendation of the best credit card for this client. Debit cards are compared too.
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The analysis of the current state of the selected hotel and business plan proposal for the future
PODLEŠÁKOVÁ, Adéla
This thesis is mainly focused on the analysis of the selected service facilities in Trebon (Aurora Spa and Berta Spa) and the proposal of optimal development plan for maintaining competitiveness in Berta Spa. The importace of the thesis consists in the diagnostic level and quality of services provided in these facilities. The thesis is carried out analyzing market conditions, the internal environment of the spas. In order to elaborate this thesis 139 questionnaires in the survey were obtained and structured interviews with the staff of the spas were conducted. The purpose of this thesis is also summarize the observations of the spa and wellness trends, proposing the possibility of other services including cost calculation. The observations can serve as a basis for future studies and help to develop a supply of spa facilities in Trebon.
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Utilization of payment cards
PETROVÁ, Jaroslava
The Thesis deals with the utilization rate of debit cards, asks whether popularity of credit cards increases and tries to find what the approach to holding a payment card is among clients. It also deals with the history of payment card origins, both abroad and in the Czech Republic, with classification of cards and with card associations. Advantages and disadvantages of credit cards for a provider, a retailer and a cardholder and the possibility to compare for whom a card is a beneficial product is another interesting topic. It also deals with classification of cards and informs on the most important card associations. It summarizes their position on the market in the Czech Republic. Payment cards are a phenomenon of present days, which is why nearly everybody owns this payment instrument today. When we look at the offer of banks and financial institutions at the territory of the Czech Republic we find that no more financial institution not offering a wide range of credit and debit cards exists nowadays. The aim of the Bachelor Thesis was to confirm or refute set hypotheses, what the rate of growth on payment cards is and whether the interest in payment cards grows. A quantitative method in the form of a questionnaire research among the clients of Raiffeisenbank a.s. was chosen to confirm the hypotheses, then a research question asking about the approach to payment card ownership among clients. The questionnaire results were processed by means of descriptive statistics in graphic form. The research results were described and evaluated from the point of view of conformation or refutation of the hypotheses and the research question in the conclusion of the Bachelor thesis.
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