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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Consumer satisfaction after relaunch of customer-loyalty program
 Hrubešová, Aneta ; Zamazalová, Marcela (advisor) ; Kališová, Libuše (referee)
The main goal of this diploma thesis is to analyse the customer satisfaction with the loyalty program Active beauty and to propose some improvement suggestions. The theoretical part is focused on the issue of the customer care, customer satisfaction and loyalty. In the following part is described the situation in the retail market and chemist's market in the Czech Republic. Subsequently is introduced the loyalty program Active beauty and evaluated results of the research.
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