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Marketing strategy of the Pierre Fabre brands on the Czech and Slovak market
 Mikešová, Marika ; Mikeš, Jiří (advisor) ; Hilburgerová, Petra (referee)
This master thesis deals with the marketing strategy of A-Derma brand on the Czech and Slovak market. In the theoretical part I summarized basic information about marketing mix, brand and strategic brand management. In the practical section there is an introduction of marketing strategies of all the Pierre Fabre brands. Furthermore I focus on detailed analysis of A-Derma marketing strategy and suggest how to imporove it. The analysis evaluates marketing mix and individual campaigns in 2010 and proposes a strategy for 2011.
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