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New times - new challenges. The Crisis of Czech Radio in the 1990s on the Example of Broadcasting for Young Listeners
Tanclová, Petra ; Randák, Jan (advisor) ; Daniel, Ondřej (referee)
The thesis deals with the crisis of Czech Radio in the 1990s, during which it was rapidly losing young listeners. This topic is used to illustrate some elements of the changes that took place in the political system and society after the fall of the communist dictatorship, i.e. in the so-called transformation period. Through information from the Archives of Czech Radio, periodicals, laws, and scholarly works and articles in the fields of history, sociology, and media studies, it maps the legislation and new conditions in which radio as a public service medium had to learn to function. Radio listeners were taken over by competing private broadcasters, which were heavily promoted by the state and whose development is also discussed. The study also focuses on the characterization and cultural orientation of the young generation of the 1990s, which helps to understand why youth broadcasting of Czechoslovakian and then Czech Radio was not attractive to this generation. The next part of the thesis is devoted to the content and form of youth broadcasting itself, and uses examples of some of its programmes to show how conservative and unchanged since the normalisation era it was. The only programmes that managed to attract young people back to Czech Radio were those by the creative team of Radio Mama,...
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