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The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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Transformation of the approach to the gender roles in magazine Vlasta between 1991 and 2010
Krocová, Iva ; Vochocová, Lenka (advisor) ; Baslarová, Iva (referee)
In my work I map the transformation of gender through media editorial in the journal Vlasta topics in 1991 and 2010 and how tthe communist regime influenced the thematic transformation of magazine in Czechoslovakia. In my work I also examine whether Vlasta magazine in 1991, presents a feminist ideas that have a negative connotation, as Osvaldová mentioned. The work is divided into three basic sections of theoretical, methodological and analytical. The theoretical part describes the current scientific discourse and puts the work in a social media context. This section presents the main concepts such as feminism, gender, gender stereotypes and patriarchy. It also mentions the importance of media and women's magazines for the female audience and the transformation of women's role in society before 1989 and after. In the methodological part, through open and axial coding I examine media content. In my research, I identify and describe significant editorial issues with which woman is associated in Vlasta magazine in 1991 and in 2010. Furthermore, using content analysis, I compare the contents of the magazine Vlasta 1991 and 2010 in terms of private and public spheres. Data are analysed by methods of the grounded theory, as described by Strauss and Corbin. The data from the content analysis shows the...
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Transformation of the approach to the gender roles in magazine Vlasta between 1991 and 2010
Krocová, Iva ; Vochocová, Lenka (advisor) ; Baslarová, Iva (referee)
The thesis deals with the analysis of two years, namely 1991 and 2010, of the magazine Vlasta made with the gender optics. The aim is to compare thematic structure of the magazine in 1991 and 2010 from gender perspective and identify the central issues which are presented to women. The study is divided into three main sections: theoretical, methodological and analytical. The theoretical part describes the current scientific discourse, including terminological definition of basic concepts. The methodology part describes the research methods used and the analytical section presents the research outputs obtained through open and axial coding, which were used in analysis of the media content. Significant editorial issues, which are associated women in a magazine Vlasta with, have been identified and described.
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The use and function of persuasive language techniques in women's magazines
Hrabáková, Anna ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
This thesis deals with persuasion and its means in the field of contemporary journalistic texts - women's magazines. By employing the approaches of critical analysis of discourse, it analyses selected verbal means, used for persuasive writing. Women's magazine "Žena a život" volumes 2010/13 are used as a case study example. The first theoretical part of this thesis deals with persuasion in terms of psychological communication of sociological and media studies. An analysis follows of women's magazines market in the Czech Republic and the specifics of women's and lifestyle magazines. In the practical part, by using 48 different samples of "žena a život" magazines editorials, women's magazines language is analysed. The thesis focuses on selected verbal means of persuasion and it analyses their usage and function in the text. Simultaneously the thesis focuses on editorials in term of thematic contents and examines how women's world is constructed and presented by the medium of editorials. Powered by TCPDF (www.tcpdf.org)
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Transformation of the approach to the gender roles in magazine Vlasta between 1991 and 2010
Krocová, Iva ; Vochocová, Lenka (advisor) ; Baslarová, Iva (referee)
In my work I map the transformation of gender through media editorial in the journal Vlasta topics in 1991 and 2010 and how tthe communist regime influenced the thematic transformation of magazine in Czechoslovakia. In my work I also examine whether Vlasta magazine in 1991, presents a feminist ideas that have a negative connotation, as Osvaldová mentioned. The work is divided into three basic sections of theoretical, methodological and analytical. The theoretical part describes the current scientific discourse and puts the work in a social media context. This section presents the main concepts such as feminism, gender, gender stereotypes and patriarchy. It also mentions the importance of media and women's magazines for the female audience and the transformation of women's role in society before 1989 and after. In the methodological part, through open and axial coding I examine media content. In my research, I identify and describe significant editorial issues with which woman is associated in Vlasta magazine in 1991 and in 2010. Furthermore, using content analysis, I compare the contents of the magazine Vlasta 1991 and 2010 in terms of private and public spheres. Data are analysed by methods of the grounded theory, as described by Strauss and Corbin. The data from the content analysis shows the...
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