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Favorit automobile - a milestone in the history of Škoda
Janíček, Michal ; Kučera, Pavel (referee) ; Píštěk, Václav (advisor)
The research of this bachelor thesis is focused on the development of the automobile Škoda Favorit. The introduction opens with a brief overview of the history of the mark Škoda. The main part of the work deals with a treatise on the development, the use of innovative components as well as on the final examination of lifetime and safety of the model Favorit. The vast part of the thesis is dedicated to the period from the first presentation of the new car towards the motoring public until the end of its production. Moreover, there is mentioned the introduction of the Škoda automobile factory to the Volkswagen group. In addition to that, there are included some information about the position of this car at present automobile market and its contribution to the subsequent development of the car factory is evaluated at the end of the thesis.
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Contemporary media image of Škoda Favorit vehicle
Jirmářová, Ivana ; Vlasák, Zbyněk (advisor) ; Zábrodská, Kristina (referee)
The present thesis deals with the contemporary media image of Škoda Favorit vehicle. The study is based on the journals of that time. The theoretical part is devoted to the historical context, including economic situation and description of media functions, which changed together with political regime. Furthermore, it put us in touch with history of Škoda company, closer also with developing and selling of Škoda Favorit and with the personality of Ing. Petr Hrdlička, CSc., who was in charge of the vehicle development. The second part deals with analysis of the media articles connected to the topic. Work closer elaborates events, which are thematically important, it means the performance of the vehicle in Brno expo, the start of selling the car, the completion of car bodywork development building in Mladá Boleslav, the international performance on Amsterdam motor show, the departure of Ing. Petr Hrdlička, CSc., the joining of the car company with Volkswagen concern, the facelift of the car and the end of the production of Škoda Favorit basic type.
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Contemporary media image of Škoda Favorit vehicle
Jirmářová, Ivana ; Vlasák, Zbyněk (advisor) ; Zábrodská, Kristina (referee)
The present thesis deals with the contemporary media image of Škoda Favorit vehicle. The study is based on the journals of that time. The theoretical part is devoted to the historical context, including economic situation and description of media functions, which changed together with political regime. Furthermore, it put us in touch with history of Škoda company, closer also with developing and selling of Škoda Favorit and with the personality of Ing. Petr Hrdlička, CSc., who was in charge of the vehicle development. The second part deals with analysis of the media articles connected to the topic. Work closer elaborates events, which are thematically important, it means the performance of the vehicle in Brno expo, the start of selling the car, the completion of car bodywork development building in Mladá Boleslav, the international performance on Amsterdam motor show, the departure of Ing. Petr Hrdlička, CSc., the joining of the car company with Volkswagen concern, the facelift of the car and the end of the production of Škoda Favorit basic type.
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Favorit automobile - a milestone in the history of Škoda
Janíček, Michal ; Kučera, Pavel (referee) ; Píštěk, Václav (advisor)
The research of this bachelor thesis is focused on the development of the automobile Škoda Favorit. The introduction opens with a brief overview of the history of the mark Škoda. The main part of the work deals with a treatise on the development, the use of innovative components as well as on the final examination of lifetime and safety of the model Favorit. The vast part of the thesis is dedicated to the period from the first presentation of the new car towards the motoring public until the end of its production. Moreover, there is mentioned the introduction of the Škoda automobile factory to the Volkswagen group. In addition to that, there are included some information about the position of this car at present automobile market and its contribution to the subsequent development of the car factory is evaluated at the end of the thesis.
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