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Intercultural mass media communication and the search of perfect language
Tesařová, Kristýna ; Šoltys, Otakar (advisor) ; Dvořák, Tomáš (referee)
The aim of this diploma thesis is a qualitative analysis of a media dialogical network's extract regarding chemical attack in Syria on 21st August 2013. In spite of the fact that main social participant in the subsequent international conflict, representatives of United States of America and Syria, president Obama, Secretary of State Kerry on one side and president Assad on the other side, have never actually met face to face, mass media interconnected their reactions into a coherent dialogue between west and east civilization and they accepted it as a part of intercultural negotiation of different meanings and interpretations of reality within a global mass media discourse. Methodological apparatus of conversation analysis and membership categorization analysis provides a tool to observe sequential and categorization aspects of a dynamic intertextual process of specification and respecification of the core cultural and political values in context. Thanks to the term structured immediacy it was also possible to consider sequential ordering of antecendents of the event in historical continuum. This analysis is based on ethnomethodological research of social interaction in mass media and is inspired by articles of J. Nekvapil und I. Leudar, which were dedicated to the analysis of intercultural...
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Analysis of Communication of the Czech Pirate Party in Years 2017-2019
Nečadová, Karolína ; Schneiderová, Soňa (advisor) ; Konrádová, Marcela (referee)
This bachelor's thesis utilizes discourse analysis to examine the communication of the Czech Pirate Party in the period ranging from their entry into the Chamber of Deputies in 2017 to the end of the year 2019. The theoretical part introduces the concepts of political marketing, political communication, discourse, and discourse analysis. The methodology of the work is discourse analysis and member categorization analysis. First, topics that appear in the party's communication are identified, then the selected topics are analyzed for in what manner the topic and social actors that are discussed in the context of the topic, as well as what predicates are assigned to the said actors. The analyzed texts show that the Czech Pirate Party tends to attribute positive predicates to the category us, such as constructiveness and rationality, while they prefer negative predicates to the category them.
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The crystallization of historical moments in media dialogical networks: an ethnomethodological analysis of Czech media discourse
Tesařová, Kristýna ; Kaderka, Petr (advisor) ; Lehečková, Eva (referee)
This diploma thesis deals with a crystallization of the political affair in Czech Social Democratic Party concerning lying of the politician M. Hašek and his colleagues about their meeting with the president after parliamentary election in autumn 2013. The qualitative analysis of mass media texts is based on the term media dialogical network, which was developed by J. Nekvapil and I. Leudar. In their latest publications they combined it with the apparatus of membership categorization analysis and the term structured immediacy. The membership categorization analysis enables me to take into consideration besides sequential aspects of social interaction also participants' categorization practices and thank to the term structured immediacy I could focus on how participants treat historical meanings in their statements. The second important aim of this thesis is to innovate the term media dialogical network as a viable approach to the intertextuality analysis of mass media communication in the new media environment. The fact, that the call for resignation of party's leader was linked to the secret meeting with the president after the election, resulted in the interpretation of the event as a coup against party's leader B. Sobotka. The politicians accused of coup organization defended themselves against...
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Intercultural mass media communication and the search of perfect language
Tesařová, Kristýna ; Šoltys, Otakar (advisor) ; Dvořák, Tomáš (referee)
The aim of this diploma thesis is a qualitative analysis of a media dialogical network's extract regarding chemical attack in Syria on 21st August 2013. In spite of the fact that main social participant in the subsequent international conflict, representatives of United States of America and Syria, president Obama, Secretary of State Kerry on one side and president Assad on the other side, have never actually met face to face, mass media interconnected their reactions into a coherent dialogue between west and east civilization and they accepted it as a part of intercultural negotiation of different meanings and interpretations of reality within a global mass media discourse. Methodological apparatus of conversation analysis and membership categorization analysis provides a tool to observe sequential and categorization aspects of a dynamic intertextual process of specification and respecification of the core cultural and political values in context. Thanks to the term structured immediacy it was also possible to consider sequential ordering of antecendents of the event in historical continuum. This analysis is based on ethnomethodological research of social interaction in mass media and is inspired by articles of J. Nekvapil und I. Leudar, which were dedicated to the analysis of intercultural...
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