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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Comparison of the Country-of origin Effect on Czech Products Domestically and in Austria
 Plieštik, Marek ; Hořínková, Monika (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is to compare the influence of the country of origin effect on Czech products between Czech and Austrian university students. The first part includes description of existing theories in this field and also presents theoretical possibilities of brand and product origin communication. The empirical part introduces both markets, selected brands Škoda Auto and Pilsner Urquell and presents the interpretation of the data obtained from the questionnaire and its quantitative analysis. In the proposal part, the conclusions of the hypotheses constructed based on the empirical research in the first chapter are interpreted, the differences between both groups of respondents are discussed and author’s proposals are presented.
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Comparison of the Country-of origin Effect on Czech Products Domestically and in Austria
 Plieštik, Marek ; Hořínková, Monika (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is to compare the influence of the country of origin effect on Czech products between Czech and Austrian university students. The first part includes description of existing theories in this field and also presents theoretical possibilities of brand and product origin communication. The empirical part introduces both markets, selected brands Škoda Auto and Pilsner Urquell and presents the interpretation of the data obtained from the questionnaire and its quantitative analysis. In the proposal part, the conclusions of the hypotheses constructed based on the empirical research in the first chapter are interpreted, the differences between both groups of respondents are discussed and author’s proposals are presented.
Detailed record
Analysis of the Czech Foreign Trade before and after Entering the European Union
 Kerhart, Filip ; Plchová, Božena (advisor) ; Hanzlíková, Helena (referee)
The purpose of this thesis is to describe development of Czech international trade and compare countries in order to define what countries are the most important for Czech international trade. The structure of the trade is examined in order to investigate which commodities are exported and imported. The commodity structure of individual countries is analyzed, so that the differences in commodity structure could be demonstrated. The other main purpose is to describe international trade in services and to demonstrate Czech trade with services. The thesis also describes Czech foreign and trade policy since year 1918 till nowadays and pinpoints the most important economic and political milestones in our history. The last goal of this thesis is to analyze Czech export policy and state-owned or commercial companies which helps Czech exporters.
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