National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of Marketing communication of Diesel company
Zvadová, Zuzana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The main objective of this work is to highlight the specifics of marketing communications in the fashion industry on an example of a particular company, an Italian company Diesel. Theoretical knowledge of fashion marketing, management of fashion companies and the characteristics of the fashion market are applied to the brand Diesel. Marketing Communication is subject of analysis of individual campaigns and then summarized the common characteristics of the whole communication. Common features are compared with the communication features of premium brands in fashion and fashion brands of mass market. At the end is described Diesel brand on Czech and Slovak markets.
Economic development of Slovakia after dissolution of CSFR
Zvadová, Zuzana ; Adámková, Vlasta (advisor)
Economic development after creation of independence of Slovak republic untill acceptance of common EU currency, Euro.

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