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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing research and analysis of consumer perception of private labels
 Ziegelbauer, Jan ; Tahal, Radek (advisor) ; Rozsypal, Petr (referee)
The main goal of the thesis is to analyze and evaluate awareness and consumer perception of private labels, consumer attitudes towards them and the influence of private labels on consumer buying decisions. The aim is to find out what is the difference in the perception of national brands versus private brands of selected chain stores, including the extent and frequency of private label goods in the shopping baskets of consumers. The first part is devoted to theoretical perspective of brands, private labels and marketing research. The following part is focused on specific private brands and supply analysis of these brands in the Czech Republic. The third and crucial part of the work itself is dedicated to the marketing research and detailed interpretation of the results.
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Solar boom in the Czech Republic, the economical contexts and effects on the environment.
 Ziegelbauer, Jan ; Kouba, Vojtěch (advisor) ; Šulcová, Irena (referee)
Bachelor's thesis "Solar Boom in the Czech Republic, economical contexts and effects on the environment" is focused on the continuously debated issue, which is a dramatic increase in the number of photovoltaic power plants in the Czech republic between 2008 and 2010. This work analyze solar boom in the Czech Republic, explains the causes and circumstances of its origin and describes the causes of solar boom and its effects on investors, final customers and also on nature. This bachelor's thesis compares the status of solar energy in the Czech Republic with the situation in other European countries, as well as informs the reader about the current situation and possibilities of the use of solar energy in the Czech Republic. The end is dedicated to a case study of photovoltaic power plant in the Czech Republic and offers interesting insights into the economic background of the particular power plant.
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