|
|
On-line grocery
Kalinová, Zuzana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The main goal of the master´s thesis is to find out the attitude of Czech customers to buy food through the Internet, to evaluate awareness and consumer perception. In the theoretical part, purchasing behavior of consumers is described, and thanks to increasing use of the Internet the changes of consumer behavior in recent years. The Internet is used on a daily basis by most of the population, so the next part is focused on explaining the concept of e-commerce and explanation of the advantages and disadvantages of purchase over the Internet. Then marketing research, its recommended practice and its possible methods with a focus on questioning is described. The practical part focuses on the description of the food market in the Czech Republic and the comparison of the retail units in the Czech Republic and obtaining the information about individual online sellers of food. To accomplish the aim of my work, I used secondary research methods and primary research using my own questionnaire.
|
|
|
Private Labels in Retail
Dytrtová, Michaela ; Zeman, Jiří (advisor)
This bachelor thesis deals with problematics of private labels on the Czech market and mainly how are these labels perceived among consumers. Primary is focused on private labels of chosen retail chains in the territory of the Czech republic. The main objective of this thesis is to evaluate how retail private labels are positioned on the market, why are customers searching for them and possibly why they might be rejected. The theoretical part defines essential terms and characterizes range of goods sell by chosen retail stores. The practical part is composed of the research how consumers perceive retail private labels, and research of producers supplying retailers with animal products private labels. This is followed by recommendations to retail chains.
|
|
|
Marketing strategy of selected company
Brabcová, Adéla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the marketing strategy of the football club FC Baník Ostrava. The aim of the thesis is to analyse the marketing strategy of the company and afterwards suggest possible improvements. The theoretical part focuses on marketing, marketing strategies, new trends in marketing, marketing in sport and on situation analysis. The practical part contains introduction and characteristics of the company, its marketing mix and situation analysis of the club. For better identifying of the awareness of the club supporters about marketing activities were used questionnaire and its evaluation. In conclusion there are some suggestions for the improvement of marketing strategy.
|
|
|
Marketing strategy of selected subject
Vraštil, Lukáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of this work is to evaluate marketing strategy of FC Zbrojovka Brno. I used a questionnaire survey and interviews with employee of the club to reach my goal. From the survey I have discovered some shortcomings, that can be cause of the low attendance at home games of Zbrojovka. I have structured the evaluation according to marketing mix 7P. The biggest shortcomings I have discovered in the categories Product and Place and I have made a suggestion how to improve these and other imperfections. I hope this thesis will help to improve marketing strategy of FC Zbrojovka Brno and will raise the attendance.
|
|
|
Social advertising
Yudina, Vera ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on public service announcement in the Czech Republic and the Russian Federation. It examines influence on the young generation and on the course of solving of society-wide problems. The aim of the thesis is to identify, based on my own survey, how young generation sees the social advertisement and how young people are influenced by it. The thesis is divided into three chapters. The first chapter is dealing with differences and sameness between social and commercial advertising, goals and target audience and legal aspects relating to this problem. The second chapter describes the world history of social advertising and the history in the Czech Republic and the Russian Federation. The results of the conducted questionnaire are encompassed and interpreted in the third chapter.
|
|
|
Using Social Media in B2B Marketing
Bílý, Radim ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis evaluates opportunities of using social media in B2B marketing campaigns. In theoretical part, it introduces basic terms used in the thesis. The terms are mostly related to B2B marketing and social media. In practical part, it describes using particular social media and analyses real marketing campaigns in the Czech Republic. Based on these data the thesis evaluates whether social media can be used in B2B marketing campaigns, eventually which social media are suitable for this purpose.
|
|
|
Gluten-free market
Lukůvková, Tereza ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis applies to the sale of gluten-free foods in retail market with an emphasis on retail chains. The first chapter deals with characteristics of gluten-free foods and the increased interest in these foods in recent years. The second chapter describes the retail markets in the Czech Republic and Germany with a focus on retail chains and compares these markets. The third chapter deals with the supply of gluten-free food in these countries and compares this supply. The fourth chapter is dedicated to my own research based on a questionnaire survey among consumers.
|
|
|
Selected Business Brand Perception
Lepková, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis is focused on perception of the brand C&A. The thesis is divided into three parts. The first part describes theory of the terms brand, brand components, brand knowledge, brand image, brand building and brand management. The second part introduces brand C&A. There are examined its individual components, its strategy on the Czech market, charity and sponsoring. The third part is dedicated to the performed questionnaire and interpretation of its results. The conclusion describes real perception of the brand C&A and brings suggestions for improvement.
|
|
|
Consumer protection in a selected product range
Suchanová, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to use my own research, both theoretical and practial, to find out how much is the current Czech consumer wiling to fight for his own rights in case he disagrees with the suppliers. Since the consumer protection represents a broad field we will focus on a specific segmet and that is shoe business. Furthermore, we will try to use a survey to map the willingness of the shoe sellers to abide by the consumer protection law.
|
|
|
Marketing strategy of selected company
Červinková, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with marketing strategy of a selected company. The objective of the thesis is to describe marketing of selected company and suggest the improvements of the marketing strategy. The thesis is composed of three main parts. The first chapter is theoretical and summarizes theoretical knowledge generally. The second part describes the company itself. The second part focuses on business environment and SWOT analysis. The practical part firstly describes marketing strategy of the company and after that deals with suggestion of marketing strategy and how to improve the current strategy which is mentioned.
|
guest ::
RSS feed.