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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Planning in FMCG: Case Study Lovela
 Waniausová, Lucie ; Karlíček, Miroslav (advisor) ; Machek, Martin (referee)
The Master's Thesis'goal is to identify specifics of maketing planning in FMCG market and prepare marketing plan for brand Lovela in 2012. Thesis is divided into three related sections. The first part is purely theoretical and summarizes lessons learned from the available literature dealing with the topic of marketing planning and its phases. The second part is focused on description of each phase from experts'point of view. This part is based on interviews with three FMCG brand managers. The third part is devoted to the creation of the specific annual marketing plan.
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Finance analysis
 Waniausová, Lucie ; Eysseltová, Sylvie (advisor) ; Kotáb, Jiří (referee)
The Finance analysis of Plzeňský Prazdroj, a.s. is created on the basis of financial statements from years 2003-2007. It contains horizontal and vertikal analysis, uses ratio indicators, EVA and compares achieved values with branch and competitors.
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