|
|
The image of death, dying and mourning in modern German-language literature for children and adolescents, using the example of selected picture books
Vorlová, Kateřina ; Markvartová, Eva (advisor) ; Bučková, Tamara (referee)
The diploma thesis focuses on the theme of death, dying and grief in modern German picture books. The theoretical basis of this thesis is, in addition to the chapter on death, its concept in literature, the children's world and theology, a chapter on picture books and the afterlife from the perspective of world religions. In the practical part, selected works are interpreted and compared with each other based on their content. The aim of the thesis is to prove that death has never been a taboo subject in children's literature, but on the contrary, a rich subject, which is popularly depicted. Among other things, the thesis shows that each narrator and protagonist views death in a slightly different way, treats and evaluates it differently. Nevertheless, the final reconciliation is thematized in all texts. KEYWORDS Death, dying, literature, children, adolescents, consolation, sorrow, picture books
|
|
|
The Marketing Strategy for fitness center Esporta
Vorlová, Kateřina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: The Marketing Strategy for fitness center Esporta Objectives: The thesis aims to create a marketing strategy for Esporta Fitness Club. Next on the analysis of the competition it was found out, which fitness centre in exact area is the biggest threat. Finally there were completed promotional program and materials for every target group. Methods: The analysis of the competition was performed by using scoring model and the individual criteria were subsequently evaluated. Next the SWOT analysis was also prepared. There were analyzed strengths and weaknesses, opportunities and threats. Also the interviewes with selected clients of fitness center were conducted. Results: The analysis of the competition showed that the biggest threat is for Esporta Fitness Club newly opened centre Pulse Wellness and Fitness. Mainly due to the favorable price offered to its clients and a wide range of services. The interviews with longtime clients showed that four out of five of those surveyed are satisfied with the fitness center and want to continue to visit it. Only one client said that knows even better fitness center. The BCG matrix showed that Esporta Fitness Club does not have in its operation any question marks, only one dog, one star, three cash cows and one strategic unit, which is at interface of a star...
|
|
|
The theme of aging in the books The Old King in the Exile by Geiger and House of Turtles by Pent
Vorlová, Kateřina ; Markvartová, Eva (advisor) ; Bučková, Tamara (referee)
VORLOVÁ, Kateřina: The theme of aging in the books The Old King in the Exile by Geiger and House of Turtles by Pent. [Bachelor thesis]. UK. Faculty of Education; Department of German Studies. Leader: Mgr. Eva Markvartová, Ph.D. Degree of professional classification: bachelor; Place of defense: Faculty of Education, 2020. 46 p. The bachelor thesis focuses on the topic of dementia occurring in German-written literature. Specifically, two books are described and compared - House of Turtles by Annette Pehnt and The Old King in the Exile by Arno Geiger These mutually different works have their main theme in common - senility and dementia. In the books changes not only the attitudes of sick people towards life and their loved ones, but also the course and consequences of the disease of individual protagonists and the environment. The authors present their experiences with dementia and Alzheimer's disease, personal or otherwise acquired knowledge, and their heroes bring readers closer to the joys and sorrows of their daily lives. The first chapter deals with the problems of senility and related dementia. It contains information on how the disease arises, progresses and how its manifestations can be alleviated. The second part is devoted to the motif of old age in literature in general, as well as in the...
|
|
|
The Marketing Strategy for fitness center Esporta
Vorlová, Kateřina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: The Marketing Strategy for fitness center Esporta Objectives: The thesis aims to create a marketing strategy for Esporta Fitness Club. Next on the analysis of the competition it was found out, which fitness centre in exact area is the biggest threat. Finally there were completed promotional program and materials for every target group. Methods: The analysis of the competition was performed by using scoring model and the individual criteria were subsequently evaluated. Next the SWOT analysis was also prepared. There were analyzed strengths and weaknesses, opportunities and threats. Also the interviewes with selected clients of fitness center were conducted. Results: The analysis of the competition showed that the biggest threat is for Esporta Fitness Club newly opened centre Pulse Wellness and Fitness. Mainly due to the favorable price offered to its clients and a wide range of services. The interviews with longtime clients showed that four out of five of those surveyed are satisfied with the fitness center and want to continue to visit it. Only one client said that knows even better fitness center. The BCG matrix showed that Esporta Fitness Club does not have in its operation any question marks, only one dog, one star, three cash cows and one strategic unit, which is at interface of a star...
|
|
|
The marketing plan for fitness centre Alegria
Vorlová, Kateřina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
ABSTARCT Title: The marketing plan for fitness centre Alegria. Objectives: The aim of this bachelor work is creating the marketing plan for the new fitness centre. It will also serve as a real plan for foundation of the fitness centre. The next aim is fading out via the research, which are the basic needs of fitness centre visitors and what could be the biggest threat of concurrency fitness centres. Methods: For getting the basic data was used the method of writing questionnaire, which found out the basic needs of fitness centre visitors in Tábor. The analysis of concurrency was carried out by scoring model and then the single criteria were evaluated. Results: The research via writing questionnaire answered these questions: When do the clients visit the fitness centre the most often, Which way of payment do they prefer, How do they come to the fitness centre, Which services do they use the most often, Why do they visit the fitness centre. The analysis of concurrency showed, that the biggest threat for fitness centre Alegria is The Fitness Tábor, thanks to its availability, car parking possibilities and the quality of equipment. The next on is OK Fit Studio with the big choice of offered services. Key words: services, marketing mix of services, marketing plan, strategy, SWOT analysis, concurrency
|
|
|
Democrats 66 at the Dutch Political Scene
Vorlová, Kateřina ; Říchová, Blanka (advisor) ; Mrklas, Ladislav (referee)
The Bachelor's thesis "Democrats 66 at the Dutch Political Scene" considers the political life in the Netherlands during the second half of the 20th century. The political party Democrats '66 was established in October 1966 with the view of reform the Dutch political system and democratize the Dutch society. It experienced several intraparty crises, after one of which (in 1985) the party renamed Democrats 66. It designates itself as the left-of-centre, progressive liberal party. The Bachelor's thesis is divided into two parts. The first part focuses on the party establishment and its internal development up to the present day. It examines in detail two main party requirements - a direct election of the Prime Minister and a change of the Second Chamber electoral system. Further, it contains an analysis of party election programs, its election results to the Second Chamber and a development of the party membership. The point is to ascertain a reason for the party establishment and partly its maintenance at the Dutch political scene. The second part deals with the party participation on government coalitions and especially with its formation and functioning of those governments. The particular attention is given to the representation of Democrats '66 (Democrats 66, respectively) and its policy in those...
|
|
|
The transformation of the relation of executive and legislative powers in Finland after 1982
Vorlová, Kateřina ; Říchová, Blanka (advisor) ; Mlejnek, Josef (referee)
The Master's thesis The transformation of the relation of executive and legislative powers in Finland after 1982 enters on the form of the Finnish political system during almost past thirty years. First, it defines terms "semi-presidentialism" and "parliamentarism" on a basis of Duverger's, Shugart's and Carey's and Sartori's perception. Both terms are crucial for a subsequent analysis of the Finnish formal and material constitution. Then, it follows authors' view of the Finnish issue. Consequently, it focuses on a development of the constitutional system of Finland after 1982. It deals with the original Constitution of Finland of 1919 and the Parliament Act of 1928, and their updated versions of 1982, subsequently with a modification of the Finnish political system between 1982 and 1999, and finally with the current Constitution of Finland adopted in 1999 and in effect since 2000. Eventually, it analyzes a practical functioning of Finnish political system after 1982, thus an activity of presidents Mauno Koivisto, Martti Ahtisaari and Tarja Halonen and their relation to a parliament and a government. The purpose of the Master's thesis is the first of all to confirm the presumption that current Finland is a parliamentary and not a semi-presidential system, then to specify to what extent the material...
|
guest ::
RSS feed.