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Economy of selected professional football clubs in the Czech Republic
Ponikelský, Jiří ; Šíma, Jan (advisor) ; Verner, Dominik (referee)
Title: Economy of selected professional football clubs in the Czech Republic Objectives: The main goal of the diploma thesis is to analyze revenues and costs of selected Czech professional football clubs from the 2014/2015 season to the 2020/2021 season and describe the factors that affect individual revenues and costs. Subsequent comparison of total and individual revenues and costs across selected professional football clubs. Methods: In our thesis we used a method document analysis and a method of comparison. The method of document analysis was applied in the analysis of individual professional football clubs. The method of comparison was then used in the comparison of all clubs and their total revenues and costs. As part of the description of individual football clubs, it was necessary to analyze the financial statements, annual or financial reports of relevance. Results: Revenues and costs increase almost every year, and at the same time the structure of total revenues and costs between individual clubs is very similar in terms of percentage. For Czech clubs, the most important are commercial revenues, which bring the largest part of the budget. It was also found out how big is the difference between the first league and the second highest league in terms of revenues and costs. And what clubs...
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The impact of the European Championship 2016 on market value of football players
Verner, Dominik ; Šíma, Jan (advisor) ; Kolmistr, Martin (referee)
Title: The impact of the European Championship 2016 on market value of football players Objectives: The main objective of this thesis is to find out if the European Football Championship 2016 had the impact on market value of football players. Another aim is to give an insight into these changes in terms of national teams, leagues, football clubs and transfers of football players. Methods: After a detailed literature research was found out that there is actually no unique method to notice and compare a change in market value of players, however for the purpose of this thesis was used analysis of documents and nonstandard interview. Results: It was found that the market value of players has undergone some changes after their participation in a sporting mega - event. There was recorded increase, immutability and decrease of market values of participating players. Keywords: Market value, change of market value, football player, European Football Championship, football
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Sports PR events - Football exhibition - Gambrinus Stars 2015 vs. Czech team Legends
Verner, Dominik ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Today organizations use sports events in suppor of public relations as way of communiaction to their target markets. The form of these events is gathering different directions. The aim of this work is to design a project representing sports event in support of PR. The project is built on the basis of theoretical methods derived from the literature devoted to the project and sports management and event management. The content of the proposed project are the basic steps that are trying to show way how it is possible to design the concept of the event. Keywords Sports event, event management, project, project management, public relations, goals, message
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