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From Globalisation to Localisation in a conrete company
Valentová, Věra ; Křečková Kroupová, Zuzana (advisor) ; Ciněk, Petr (referee)
Present society is getting more and more global. In connection with this fact the approach in management is being changed radically. The aim of this thesis is to evaluate the changeover from virtual to local management in concrete company. Especially there will be explored appreciated and unpopular elements during the period of virtual management, appreciated and unpopular elements during the period of local management, and missing elements during the period of local management.
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UTZ production as fairtrade alternative
VALENTOVÁ, Věra
This diploma thesis deals with certification program UTZ Certified representing a certain alternative to the fair trade system. The UTZ belongs to the biggest programs supporting sustainability primarily for coffee, cocoa and tea worldwide. The thesis is divided into two main parts, theoretical and practical. The theoretical component is focused on UTZ certification characteristics, determining essential terms, identifying commodities and conditions for its growing within the UTZ Certified. The attention is paid also to trading under fair trade conditions and regarding standards under Fairtrade and WFTO. The practical component deals with levels and product composition of the current offer of UTZ products on the market in chosen area. Furthermore, the focus is on the realization of consumer research aimed at knowledge and interest in UTZ products and fair trade from the consumers' stance. The outcomes obtained from the research done in the retail chain network show that the UTZ offer of products on the market really exists. The results also demonstrate that it is the matter of foreign retail chains whose UTZ offer is often created by products of own private brands. The widest offer of UTZ products was noted in retail chain Lidl, Albert and Kaufland. The product offer is clearly dominated by sweets and chocolate containing the certified UTZ cocoa. The consumer research was done via online questionnaire. Results demonstrate that less than half of Czech consumers are interested in certified products made under responsible production of fair trade and UTZ. The accountable part of consumers has troubles identifying these products on the market while shopping. The most favourite fair trade product is coffee. In case of UTZ, the most favourite product is cocoa. The main drivers for consumers' decision for buying these products is the guarantee of ecological and social consideration, trust in better quality and taste.
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Fair trade schools in the Czech Republic
VALENTOVÁ, Věra
This bachelor thesis consists of two essential components, theoretical and practical. The theoretical component deals with definition of basic terms like fair trade, history of fair trade in the world and in the Czech Republic, launching fair trade products on the market, introduction of fair trade organization, campaigns and project to promote fair trade. The practical component is focused mainly on the international campaign of Fairtrade school which came to Czech Republic in 2011 and is gaining support of an increasing number of schools. The main goal was to map out the implementation level of the campaign on schools in the Czech Republic that already gained the title Fairtrade school, or are actively striving to gain that title. The practical component is based on two questionnaire survey. The first query concerned the management of the schools involved in the Fairtrade school campaign and was focused on mandatory criteria necessary to obtain the Fairtrade status. The second questionnaire was intended for students of the Faculty of Economics University of South Bohemia in České Budějovice which won the title Fairtrade school (faculty) as a first university in the country. The aim was to find out the attitude of students towards fair trade activity carried out at the faculty. The survey results suggest that the schools that decided to participate in the campaign works very intensively on meeting all mandatory criteria and campaign development proceeds correctly. Also the students´ attitude of Faculty of Economics towards promoting fair trade is mostly positive. The majority of students consider the faculty engagement in the fair trade campaign as a right decision. Considering the fact that Fairtrade school campaign started in the Czech Republic only recently, it can be said that it is developing highly positively. The number of schools interesting in joining this campaign is continuously growing. Also the amount of schools intending to publicly promote fair trade and educate own students in the field of global development topic is on the increase. It is very important that young people realize the influence of consumption behaviour of people in developed countries on the life of people in developing countries. Exactly campaign like Fairtrade schools and other similar activities gives people living in so called "Third World countries" the chance to break out of poverty and live and work with more dignity.
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