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Marketing Mix of Company Cukrárna Romance
Vašek, Dominik ; Raždicová, Kateřina (referee) ; Mráček, Pavel (advisor)
This Bachelor’s thesis is focused on the marketing mix of company Cukrárna Romance. The theoretical part deals with the theoretical knowledge of the marketing mix and its individual concepts. The practical part contains an evaluation of the marketing mix of the company Cukrárna Romance and in conclusion are proposed measures for its improvement. Measures should lead to increased awareness of the company, profit and market position.
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Security System for Web Application Attacks Elimination
Vašek, Dominik ; Zobal, Lukáš (referee) ; Jeřábek, Kamil (advisor)
Nowadays, botnet attacks that aim to overwhelm the network layer by malformed packets and other means are usually mitigated by hardware intrusion detection systems. Application layer botnet attacks, on the other hand, are still a problem. In case of web applications, these attacks contain legitimate traffic that needs to be processed. If enough bots partake in this attack, it can lead to inaccessibility of services provided and other problems, which in turn can lead to financial loss. In this thesis, we propose a detection and mitigation system that can detect botnet attacks in realtime using statistical approach. This system is divided into several modules that together cooperate on the detection and mitigation. These parts can be further expanded. During the testing phase, the system was able to capture approximately 60% of botnet attacks that often focused on spam, login attacks and also DDoS. The number of false positive addresses is below 5%.
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Comparison of IPv6 Prefix Set Generators
Vašek, Dominik ; Kučera, Jan (referee) ; Matoušek, Jiří (advisor)
This bachelor's thesis aims to compare the IPv6 generators. In the first part we introduce protocol IPv6 and the allocation policies of registrars in order to better understand the problem. Next, we introduce three existing prefix set generators, whose description is available. In the second part of the thesis we propose and implement a series of tests for the prefix set generators. Lastly, we test the generators and make a conclusion based on the results. According to our results, we conclude that the prefix sets from the NonRandom and IPv6Table generators have a large error in comparison with a target prefix set. However, V6Gene, the implementation of which is not currently publicly available, might generate prefix sets close to the reality based on its proposal.
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Business Plan - Establishment of confectioner´s
Vašek, Dominik ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focus on creating of the proposal of the real business plan for the establishment of the new branch office of confectionery shop Romance. The first part contains theoretical background, followed by analytical part and marketing research. In the proposal part, based on the information obtained, a business plan is created, which evaluates the chance of successful project implementation.
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Security System for Web Application Attacks Elimination
Vašek, Dominik ; Zobal, Lukáš (referee) ; Jeřábek, Kamil (advisor)
Nowadays, botnet attacks that aim to overwhelm the network layer by malformed packets and other means are usually mitigated by hardware intrusion detection systems. Application layer botnet attacks, on the other hand, are still a problem. In case of web applications, these attacks contain legitimate traffic that needs to be processed. If enough bots partake in this attack, it can lead to inaccessibility of services provided and other problems, which in turn can lead to financial loss. In this thesis, we propose a detection and mitigation system that can detect botnet attacks in realtime using statistical approach. This system is divided into several modules that together cooperate on the detection and mitigation. These parts can be further expanded. During the testing phase, the system was able to capture approximately 60% of botnet attacks that often focused on spam, login attacks and also DDoS. The number of false positive addresses is below 5%.
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|
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Comparison of IPv6 Prefix Set Generators
Vašek, Dominik ; Kučera, Jan (referee) ; Matoušek, Jiří (advisor)
This bachelor's thesis aims to compare the IPv6 generators. In the first part we introduce protocol IPv6 and the allocation policies of registrars in order to better understand the problem. Next, we introduce three existing prefix set generators, whose description is available. In the second part of the thesis we propose and implement a series of tests for the prefix set generators. Lastly, we test the generators and make a conclusion based on the results. According to our results, we conclude that the prefix sets from the NonRandom and IPv6Table generators have a large error in comparison with a target prefix set. However, V6Gene, the implementation of which is not currently publicly available, might generate prefix sets close to the reality based on its proposal.
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|
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Business Plan - Establishment of confectioner´s
Vašek, Dominik ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focus on creating of the proposal of the real business plan for the establishment of the new branch office of confectionery shop Romance. The first part contains theoretical background, followed by analytical part and marketing research. In the proposal part, based on the information obtained, a business plan is created, which evaluates the chance of successful project implementation.
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|
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Marketing Mix of Company Cukrárna Romance
Vašek, Dominik ; Raždicová, Kateřina (referee) ; Mráček, Pavel (advisor)
This Bachelor’s thesis is focused on the marketing mix of company Cukrárna Romance. The theoretical part deals with the theoretical knowledge of the marketing mix and its individual concepts. The practical part contains an evaluation of the marketing mix of the company Cukrárna Romance and in conclusion are proposed measures for its improvement. Measures should lead to increased awareness of the company, profit and market position.
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