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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Neuromarketing and its Usage by the Analyzing of Advertising Campaign in the Telephone Operators´ Segment
 Výletová, Kristýna ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
My master's thesis goes in for new term neuromarketing and its specific application in a quality marketing research. In a theoretical part I will present terms like marketing, marketing research and neuromarketing. In an application part I will introduce a company Vodafone, whose campaign will be analyze from many views. Firstly I will analyze an advertising campaign with a help of its emotional and rational value and I will show all the elements which catch our attention. Then I will provide a questionnaire survey. And I will compare its results with eye tracking survey from Millward Brown agency. This agency carries out neuromarketing research in the Czech Republic.
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Marketing strategy of L´Oréal
 Výletová, Kristýna ; Postler, Milan (advisor) ; Frýbort, Tomáš (referee)
The bachelor's thesis focuses on the marketing strategy of the company L'Oréal. On the basis of the theoretical part is analyzed the marketing strategy of the company. The important part is also the one about recommendations how to improve the contemporary marketing strategy.
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1 Vyletová, Kristina Anna
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