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Marketing specifics of musical shows
Trvalcová, Lenka ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
This thesis deals with the specifics of marketing focused on commercial musical shows in Prague. The theoretical part of the introduction is characterized by two basic concepts, which are musical show and marketing. Furthermore, it focuses on the marketing mix, target customer, the competitive environment analysis and SWOT analysis. All these elements are generally characterized first and then applied directly to the musical environment. A practical part of the general principles is being demonstrated, by applying it on a musical show Baron Munchausen. Another section is devoted to selected marketing specifics, which comes with it. Based on principles characterized above, this thesis is trying to analyze two current Czech musical projects, "Robin Hood" and "Deti raje". In conclusion, there is mention of the specifics, which comes with musical shows when is license purchased from abroad and also on the website arising in connection with this genre.
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Marketing of non-profit organization, the theatre Ponec
Heinlová, Tereza ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
This bachelors thesis is focused on marketing in non-profit segment and mainly on cultural aspects, targeted on the theatre Pones. Theoretical part is divided into two parts. First one defines non-profit organisations, states juridic forms, which they can acquire and their goals. Second part is focused on marketing and also specifies concrete attributes of marketing in non-profit segment. Practical part is using data and informations from theoretical part on the concrete example of the theatre Ponec, including analysis of its marketing mix. Following with list of questions research with goal to acquire informations about awarness of general public about non-profit organisations and also about awarness of the theatre Ponec. On the basis of gathered data from marketing mix analysis and questionary research are at the end stated some suggestions for improvement.
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The utilization of cultural capital in the field of tourism (Sušice region)
Bibzová, Markéta ; Tyslová, Irena (advisor) ; Marešová, Věra (referee)
This bachelor thesis describes Sušice, a town that has a large potential to become a centre of tourism for the Šumava region. The town's location is very attractive regarding its proximity to the Šumava National Park, the provided services are on the same level as other western countries, and it can accommodate needs of modern people. I analyze why it is and describe the town's politics in the last twelve years, which is open to this idea. I describe how the funds provided by the European Union help the town - based on the enhancement of the town's standards firstly from the perspective of the town's appearance, development of leisure activities, and support of culture programs.
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Events as a way to develop the economic and social-cultural potential of heritage of the Czech Republic
Fidrmucová, Naďa ; Tyslová, Irena (advisor) ; Raabová, Tereza (referee)
A growing number of events, as events with ritual and ceremonial character to meet specific human needs and their cultural, social and political role become increasingly important. Especially in the UK, USA and Australia have been shaping a new perspective on exploring the phenomenon, which has been known since the beginning of human society, yet with a modern view of culture as an economic and social-cultural capital, it gets an entirely new meaning. With the latest information from the planning and research the impact of events I try to jump to conclusions in my thesis, that the event brings to society and its cultural heritage not only new opportunities in terms of image, form and presentation, but may also help the economic and social - cultural growth of the place, institution or region. In my thesis, I focus on examples and types of events that may be beneficial for the cultural heritage of the Czech Republic and the possibility of measuring both the tangible and intangible impacts that events should bring. I believe, that this work can be a source of new knowledge of cultural institutions and tourist destinations, which should encourage good policy making events and their relation to economic and social - cultural potential of local and regional cultures, creating one of the possible elements of creative industries, leading to the economic development of the Czech Republic.
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groups in the folk and country music area, their professional or economical growth
Vítová, Alena ; Malcová, Zuzana (advisor) ; Tyslová, Irena (referee)
The thesis deals with the present situation of groups in the folk and country music area, describes the pluses and minuses of amateur bands running and the opportunities of their professional or economical growth. The work arises from the common public materials and data or the personal interview of the bands members and the organizers of particular actions. The analysis of the folk festivals and their financing was completed on the basis of statictics. The practical part is based on the experience of the "Berušky" band from Jablonec nad Nisou city. The band has been running in the folk and country genre for twelve years and it brought out its first authorial CD.
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The exhibition project
Čiháková, Hana ; Švecová, Lenka (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis discusses the exhibition of works of art. It deals with activities that are within the competence of the organizer of such events. In the theoretical part the general principles and phases of the project are described. These are then itemized in the activities that preceded the exhibition and provide an overview of wals, which can be solved. This work deals with the role of artistic manager, including his collaboration with individual cells project, issues of financing promotion and selecting the area for the exhibition. Aspects of the theoretical part are applied in practical part of a project-specific exhibition of photographic works.
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The importance of industrial heritage and the possibility of its conversion for cultural purposes
Frolíková, Vanda ; Juračková, Simona (advisor) ; Tyslová, Irena (referee)
Bachelor thesis is devoted unused industrial premises and possibilities of their adaptation to a new post. The first part focuses on the value and potential of industrial heritage. It is compared the negative impacts of unused brownfield sites in the city with a positive contribution to their reuse. It is considered a possibility to use technical monuments as a seat of cultural organizations in the second part. The text mentions several international examples of this type of conversion. Subsequently, on the basis of mutual comparison of several Prague industrial sites used by cultural organizations have evaluated the pros and cons of their coexistence.
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Culture and Kitsch
Dusová, Simona ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
The subject of bachelor's thesis is to find appropriate definition of kitsch and determination of his role in contemporary popular music. Theoretic part summarizes definitions of kitsch and its relation to art and society, mainly focusing on the theory of kitsch by philosopher and aesthetician Tomáš Kulka. Practical part of the thesis focuses on the area of populat music. The effort of the practical part is to analyze economic success of kitsch on contemporary music industry with main focus on american ( most significant nowadays) industry.
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Promotion as part of management to ensure sustainable development of cities on the example of the capital city of Prague
Klimek, Lukáš ; Šulcová, Irena (advisor) ; Tyslová, Irena (referee)
Promotion of a cultural area in the capital city of Prague is related to sustainable urban development in the cultural field. Promotion and development of the city is closely connected with the promotion and development of culture in a given location and this symbiosis is almost indispensable. The use of advertising media to evaluate investment in cultural values is another important element to achieve the development of culture in society and create interest in it. This work deals with the promotion in the cultural field that is why it is so important to define the concepts related to the issue of promotion and sustainable development in the cultural field in the theoretical part of the work. On the concrete cases of selected cultural institutions and promotional strategies of the City Gallery Prague and National Museum in the practical part the influence of promotion and representation on the success of institutions and their contribution of the city is show and approached. At the end there is a comparison of findings from the theoretical part with the results of my own survey.
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