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Communication activities of the sports club FC Barcelona in 2010-2011
Tyle, Jan ; Halada, Jan (advisor) ; Křeček, Jan (referee)
The aim of the thesis "Communication activities of the sports club FC Barcelona in 2009- 2011" was to describe and analyze the main elements within the marketing communications causing the fact that FC Barcelona is one of the most valuable brands in the area of European football clubs. The technique of the process is description. I analyze the main reasons of the popularity of sport itself and furthermore I describe each part of the club's marketing mix - product, place, price and promotion. The club's history and its mythology are the most important descriptions of the organization, because the values and brand identity naturally evolve from it. I attempt to introduce social and political overlap of a sports club, in the Czech environment unparalleled. In the analysis of tools of promotion, I mainly focused on online marketing, which can reach the whole world. In addition, separate chapters are devoted to sponsorship, which is crucial in sports marketing, and the Foundation FC Barcelona, through which the club exercises its corporate social responsibility.
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Project planning web application for SAP NetWeaver Portal
Tyle, Jan ; Šlajchrt, Zbyněk (advisor) ; Michalička, Jan (referee)
The aim of the work is to analyze, design and implement project planning web application, integrated on SAP NetWeaver Portal platform. Although the requirements are based on the needs of Mibcon a.s. company, the resulting application solves the problematics of project management in general. Technologies, used during the implementation are Adobe Flex (user interface), Java (server integration layer) and Oracle database (backend). The reader is introduced to various aspects of portal application development. Representative technical details, used during implementation, are presented here as well.
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Object-oriented programming in MMORPG server development, in-game environment creation
Tyle, Jan ; Pavlíčková, Jarmila (advisor) ; Bárta, Jan (referee)
Main objective: The basic purpose of this work is to provide a reader with better understanding of MMORPG games and to introduce SphereServer and the methods of widening its functionality to anoyone who is interested in it. In this work, there are mentioned various aspects of the work with the SphereServer. Reader, who is unfamiliar with the issue, could learn there about the possible outcome of such work. On the contrary, in-reader can use this document to extend his knowledge about some previously unfamiliar facts or relations. Method of achieving the objective: In this paper, the global overview of SphereServer attributes and the methods of widening its functionality are discussed. Furthermore, the comparision between two different development branches of SphereServer is presented, summarizing advantages and disadvantages of those versions. However, several suggestions which aim to upgrade and simplify the work with this emulator are presented. Benefit of the work: As a skilled developer, familiar with SphereScript, I have compiled my experiences and used their outcome in this work. Besides, the shattered information from various sources has been collected and compiled into easily understandable text. This whole work may also serve to highlight the mistakes and design flaws, made by SphereServer developers and could be meant as an suggestion for designing a better version of the emulator. Layout of the work: This work is divided into three main parts. In the first part, the main SphereServer functionality and main terminology of this work is descripted. In the second part, the deeper insight into the SphereServer and its scripting language SphereScript is presented. Finally, in the third part, the Ultima Online shard Andaria is described as a practical implementation of SphereServer.
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