|
|
Communication strategies in printed advertisements aimed at parents
Traubová, Monika ; Saicová Římalová, Lucie (advisor) ; Šebesta, Karel (referee)
This Bachelor thesis deals with the communication strategy in press advertisements which aims on the parents of children. The first part describes theoretical bases in advertising in general, not only concerning marketing strategy, but also regarding it from the linguistic point of view. In the second part analysis of collected material is carried out, and the instruments which are used in a given communication strategy are discovered. These instruments are verbal (word) and nonverbal (graphic aspect of advertising). The description is accompanied by a comprehensive analysis of several advertisements, in which the overall impact on the given strategy is demonstrated.
|
|
|
The color theory of Johann Wolfgang von Goethe and Rudolf Steiner in compare
TRAUBOVÁ, Monika
The present master thesis compares die theories of colors created by Johann Wolfgang von Goethe and Rudolf Steiner, who both created their individual theory as a reaction regarding another one published approximately a century prior to them. The thesis presents their theories and compares them on the basis of a certain set of categories. Their circumstances of origin, contemporaneous usage, interdisciplinarity and creation of the chromatic circle as an explanatory tool are defined and discussed. Furthermore a description of noticeable differences and similarities is added and the author points out the possible influences of the chromatic theories towards other poetical, philosophical or paedagogical works of the respetive creator.
|
|
|
Communication strategies in printed advertisements aimed at parents
Traubová, Monika ; Saicová Římalová, Lucie (advisor) ; Šebesta, Karel (referee)
This Bachelor thesis deals with the communication strategy in press advertisements which aims on the parents of children. The first part describes theoretical bases in advertising in general, not only concerning marketing strategy, but also regarding it from the linguistic point of view. In the second part analysis of collected material is carried out, and the instruments which are used in a given communication strategy are discovered. These instruments are verbal (word) and nonverbal (graphic aspect of advertising). The description is accompanied by a comprehensive analysis of several advertisements, in which the overall impact on the given strategy is demonstrated.
|
guest ::
RSS feed.