National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The use of event marketing as a part of company's marketing communication
Topičová, Markéta ; Král, Petr (advisor) ; Šojdel, Václav (referee)
The diploma thesis deals with the use of event marketing in the communications strategy of OBO Bettermann Praha which operates in business-to-business market in electrical engineering. The first part looks into event marketing from a theoretical point of view. The second part firstly introduces the company OBO Bettermann Praha and its marketing communications. Subsequently is the influence of event marketing on the company's business relations with its customers and business partners explored (currently the main pillar are theater evenings). The survey is conducted by online quantitative questioning of event's participants and qualitative in-depth interview with the director of the company. The survey results are evaluated in the final chapter of the thesis.
The impacts of the US financial crisis on the Czech economy
Topičová, Markéta ; Stuchlíková, Zuzana (advisor) ; Jelínek, Tomáš (referee)
The current global financial crisis originated in the United States of America because of combination of several facts, such as the "dot-com bubble" at the beginning of the 21st century, often criticised FED's actions, inconsiderate granting credit to higher-risk borrowers, securitization of this sub-prime mortgages, and resulting the real estate bubble and it's burst. The mortgage crisis, which subsequently overgrew into the world financial crisis, was transmitted in almost all economies in the world thanks to progressing globalisation and interdependence between states. The Czech Republic was affected mainly by indirect channels from the Euro Area, especially from Germany, our biggest trading partner. Not only exporters, whose orders are declining, who are obliged to lower costs and discharge employees, feel the negative impacts. Banks made terms of credit more restrictive for households as well as for enterprises. The Czech economy is probably from October 2008 in recession and for year 2009 is according to the estimates from the Czech State Bank, International Monetary Fund, or European Commission, even deeper decline in GDP expected. Our government have prepared an anti-crisis plan and precautions, but they still don't have a definitive form due to the instability and changes on Czech political scene.

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4 Topičová, Magdaléna
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