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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Applications of least squares
 Tichá, Martina ; Tůma, Jiří (advisor) ; Šaroch, Jan (referee)
In this work we analyze the method of least squares. We explain the basic mathematical theory that is crucial for understanding the method of least squares and show how the least squares problem can be solved via the system of normal equations using the QR-decomposition, Cholesky- decomposition or SVD of some matrix. We also show how the method of least squares can be used to solve the problem of data fitting and data classification. We have experimentally verified the theory covered in this thesis by implementing algorithm for recognizing handwritten digits. Apart from the handwritten digits recognition problem we show two more practical examples of the application of least squares. The first one relates to finding a solution to the least norm problem. In the second example we use the method of least squares to estimate the parameters of a linear measurement model.
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Efficiency of destinations marketing campaigns on the example of The German National Tourist Board
 Tichá, Martina ; Herget, Jan (advisor) ; Machová, Soňa (referee)
The diploma thesis focuses on the issue of evaluating the efficiency of destination marketing campaigns that is becoming increasingly important in relation to the incresing competition on the tourism market and the changes in the system of setting public support in this sector. The theoretical part deals with the concept of tourism destination, possibilities of marketing communication for national tourist organizations and describes the evaluation of the campaigns efficiency according to the methodology of VisitBritain. The practical part focuses on the activities and strategy of The German National Tourist Board (GNTB) and its main campaign for the year 2015- Traditions and Customs. The aim of this thesis is especially the testing of the methodology for assessment of destination marketing impact developed by the VisitBritain and the following adjustment of the methodology based on the results of the survey and the evaluation of the campaign.
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See also: similar author names
42 TICHÁ, Marie
3 TICHÁ, Markéta
1 TICHÁ, Miroslava
3 Tichá, Magdalena
3 Tichá, Magdaléna
1 Tichá, Marcela
42 Tichá, Marie
3 Tichá, Markéta
15 Tichá, Michaela
2 Tichá, Monika
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