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National Repository of Grey Literature

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Analysis of the 3M Company´s business and marketing activities Stašová, Jana ; Halík, Jaroslav (advisor) ; Tejkal, Stanislav (referee) The subject of this diploma thesis is besides the general introduction of the 3M Company and the B2B orientation which becomes more and more important nowadays also the practical part in form of situation analysis of the Automotive Aftermarket Division (AAD) as well as its marketing mix. The target market conditions, customer and competitive environment much like available human resources are important factors having influence on the components of the 4P concept. The objective of the thesis is not only the determination of common signs but mainly the discovery of differences in business and marketing activities of the Austrian and Czech AAD. Further purpose is disclosing main causes of the Austrian success and proposition of possible measures to the Czech division in order to rise efficiency of its business and marketing activities leading to potential increase in sales results. Detailed record

Analýza komunikačního mixu divize AAD společnosti 3M Česko, s.r.o. Tejkal, Stanislav ; Bursíková, Marcela (advisor) ; Sekanina, Martin (referee) Předmětem této diplomové práce je analýza komunikačního mixu autoopravárenské divize společnosti 3M Česko, s.r.o. Samotné analýze předcházela stručná charakteristika společnosti, charakteristika trhu z hlediska tržních subjektů a určitých specifk trhu. V samotné analýze jsem hodnotil vyváženost složení komunikačního mixu, používání jednotlivých nástrojů s ohledem na efektivitu vynaložených finančních prostředků. Detailed record

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