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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Segmentation of Women s Accessories
 Sutnerová, Kamila ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The aim of my diploma thesis is to reveal, describe and develop the profile of segments. To gather the primary data I used the method of on-line questioning. Using the aggregate analysis tool -- the statistics program SPSS Statistics for Windows 19 -- I revealed four segments, consequently I focused on the development of the profile. Each of the monitored segments showed certain specifics based on which I suggested a marketing recommendation.
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Financial analysis of company Metrostav, a.s.
 Sutnerová, Kamila ; Lodr, Jakub (advisor) ; Vávrová, Hana (referee)
Financial analysis is a process during which conclusions from financial statements are found and deduced. Financial analysis contains horizontal and vertical analysis, ratio indicators, working capital analysis and balance order. The analysed company is Metrostav Inc. in years 2003 to 2007, including prediction for 2008.
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