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Border Changes between Italy and Yugoslavia after the Second World War
Susová, Petra ; Šístek, František (advisor) ; Žíla, Ondřej (referee)
The bachelor thesis called "Border Changes between Italy and Yugoslavia after the Second World War" deals with the post-war settlement in the Trieste region. It focuses on attitudes of Italian governmental and other representatives to this issue. The aim of this paper is to analyse their visions and to compare them with the real development. It covers mainly topics of the borders' drawing up, the possible establishment of Free Territory of Trieste, its administration including difficulties related to the unsuccessful nomination of the Governor and the road to the London Memorandum in 1954 as well. The bachelor thesis also analyses the international political development as well as the national Italian political situation which impacted Trieste matters. The campaign before general elections in 1948 affected the problems when the western allies promised Italy to integrate the area concerned to the republic to turn the election results in favour of democratic parties. Moreover, this paper analyses changes which happened after the Yugoslav-Soviet split and which had the impact on the solution of the Trieste question. It also follows difficult negotiations which lead to the end of problems between Italy and Yugoslavia concerning the Trieste region.
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The proposal of the promotional strategy of Brudra Ltd. company
Sůsová, Petra ; Pauknerová, Daniela (advisor) ; Kašparová, Eva (referee)
The aim of my thesis, the proposal of the communication strategy of Brudra Ltd. company, is to analyze and consequently determine the process of creation of the promotional strategy for this company, which is not in place yet. In order to verify the public awareness of this company were used the questionnaires, the other part was checking the quality of services provided in a small detail shops belonging to the company with a method called Mystery shopping. As the outcome will be the merging of the results of the previous mentioned methods, thank to which we will be able to focus on the weak points and gaps in the promotion, followed by its cohesive and unification, including any possible recommendations. The proposal should serve as a sort of guide for setting up the marketing plan for the future.
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