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Product Marketing Strategy
Stupka, Radim ; Opravilová, Jitka (referee) ; Schüller, David (advisor)
This bachelor thesis aims to the marketing strategy design of a new product implementation. This product is the dance course PRO-AM at the dancesport club QUICK Olomouc. On the basis of theoretical knowledge and application of selected marketing methods is formed the suitable marketing strategy.
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Product Marketing Strategy
Stupka, Radim ; Opravilová, Jitka (referee) ; Schüller, David (advisor)
This bachelor thesis aims to the marketing strategy design of a new product implementation. This product is the dance course PRO-AM at the dancesport club QUICK Olomouc. On the basis of theoretical knowledge and application of selected marketing methods is formed the suitable marketing strategy.
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