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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Product Placement in the Czech Television Milieu
 Souralová, Ladislava ; Tomek, Ivan (advisor) ; Ostrouchov, Petr (referee)
The diploma thesis concerns with the actual problems of product placement in the Czech television milieu. The works examines the conditions of this milieu for the application of PP and the approach of the particular televison channels to its future use. The thesis is divided into five chapters. The first chapter illuminates the goals of the thesis and the metodology of getting information. The second chapter brings theoretical background to the problems of PP. The next chapter analyzes general conditions in which PP works in the Czech television milieu. The chapter four brings the analysis of the PP-process in the television background and the last chapter describes the approach of the particular televison channels to PP and their programme possibilities for product placement.
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Product Placement - the Theoretical Base
 Souralová, Ladislava ; Kallista, Jaromír (advisor) ; Myslík, Václav (referee)
Bachelor thesis ?Product Placement ? the Theoretical Base? engages in one of possible tools for financing film projects. The reason for its creation was the lack of professional literature about this theme in the czech language, so its goal is to create coherent theoretical base to this problem in czech. Another goal was to make producers familiar with the point of view of the other part of this process, ie marketing manager. The thesis is divided into six chapters. At first I make the reader familiar with several product placement definitions and history of its use. Then I describe various formas and types of product placement including the outline of all possible medias to be used for product placement. In next chapter I analyse conditions and circumstances of product placement use, which must be, more or less, respected to avoid complications. In chapter five I mention types of possible contracts and in the last chapter I concern about branded entertainment, which includes product placement.
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