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National Repository of Grey Literature

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Business Plan Smolíková, Blanka ; Kovář, František (advisor) ; Pevná, Jana (referee) This masters thesis presents a business plan for Metada s.r.o. that focuses on significant enlargement of the company through major investment into its successful software product. The business plan will serve not only as a fundamental document for the company, but will also be invaluable for potential investors in case that the company decides to realize the project using external capital. Financial and economic analysis of the investment is included. Detailed record

Analýza managementu firmy kika Smolíková, Blanka ; Pirožek, Petr (advisor) ; Pirožek, Petr (referee) Cílem práce je představení firmy kika, stručný popis jejího managementu, popis expanze společnosti do České republiky, definice firemní vize, poslání a rozpoznání organizační struktury společnosti. Tato práce je specificky zaměřena na marketing společnosti kika, na její marketingové prostředí a popis spotřebního chování jejích zákazníků. V neposlední řadě je v práci prezentován rozbor SWOT analýzy a celkové zhodnocení úspěchů a neúspěchů celé expanze. Dalším velmi důležitým cílem je rozpoznat vlastnosti a dovednosti manažerů společnosti kika. Detailed record

See also: similar author names
6	Smolíková, Barbora

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